Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source
The Realtime Report
AUGUST 16, 2012
The top of every page featured a drop down menu with live events, and each country page featured a list of athletes competing that day. Interaction around teams was also high, with the #SupportYourTeam hashtag seeing 1.55 The organizers aimed to give their website a live, “realtime” feel.
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