Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

Companies can ultimately activate that engagement by providing value first and asking for help in return. I did a Google image search and found that only the Frederick, MD Chamber of Commerce had a quick badge on their site using the same language.).

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Classic Badges of Americana – the devil’s in the details…

The Way of the Web

Badges: 1960′s Dodge Challenger RT Badge. Speaking to a good friend and branding consultant, I mentioned that most of the brands I love are small or tiny companies doing different things.

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February Social Media Trends

Ignite Social Media

While on the surface this may seem like something only California residents and businesses need to pay attention to, the law affects any company that can serve a resident of California. LinkedIn Merges Elevate with Company Pages.

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 His company is ZevenSeas which wins points for having a cool name, I reckon. Badges for no missed sick days would be a good start.

How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer). Businesses can engage and reward consumers by providing deals and discounts to Foursquare users that hold certain badges for checking in and patronizing their business. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence.

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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

In the interest of full disclosure, I work for a company with a new application called MOJO that provides free web-based check-ins. Instead of “checking in&# at a restaurant or coffee shop via a mobile application, MOJO (and others) let you “check-in&# to a particular piece of Web content (blog post, video, photo, graphical badge), and assign points and other rewards for an array of marketer-determined behaviors. Badging for the sake of badging is wasteful and annoying.

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Essential Tips for How to Get Verified on Instagram

Sprout Social

As you’d expect, securing something like a verified badge on Instagram is not easy and not available to everyone, for obvious reasons. If you feel confident in your ability to be verified, you can cut right to the chase and actually request a verified badge for your Instagram profile.

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Outsourcing Social Media Management

yMarketingMatters

Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. I sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. The badge doesn’t change the dynamic.

The Intersection of Online Communities and Learning Management Systems

SocialFish

And the other side of that coin is equally attractive – Peach New Media, for example, is an LMS company that has long included social learning and online community elements into their video platform, with the ability to have chats and discussions alongside livestreamed events.

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How to Get Verified on Instagram in 3 Simple Steps

Hootsuite

An Instagram verified account gets a verified badge. After all, according to instagram itself, the verification badge is evidence that you’re “notable.”. Even if you already have a verified badge on Facebook, that doesn’t mean you will be eligible to get verified on Instagram.

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You Need To Know: Social Media and Retail

Laurel Papworth

They win badges and special offers for participating. This article first appeared in on Smart Company. Online Communities Smart Company social media Facebook retail TwitterI travel. A lot.

5 Ways to Elevate Loyal Customers on Social

Likeable

On Facebook natively, the platform will identify who your Page’s top fans are with “Top Fan Badges.” Users can earn these badges by being the most engaging members of the community, and then they can accept their badges.

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A Surefire Way to Get Verified on Twitter

agora pulse

The blue verified badge on Twitter (seen in this example from @americanart) lets people know that your account is authentic. First, this badge tells the Twittersphere that you’ve made it and your content is worthy of public interest. Make sure you use a proper company email address.

Five steps to positive media coverage

Sherrilynne Starkie

Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. It confers a powerful, unbiased endorsement for an idea, a company, a brand or a product.

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

The proliferation of new media outlets has changed everything about how companies communicate. These built-in advocates have automatic credibility on social media channels because people believe they have insider knowledge and access to late-breaking news about their company’s crisis response.

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Breaking Out of Social Disclosure Jail With CMP.LY

Convince & Convert

It’s been about 15 months since those crazy kids at the Federal Trade Commission (FTC) passed their new disclosure guidelines to “protect the public&# from inappropriately cozy business relationships being companies and bloggers, tweeters, Facebookers and more. badges.

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Gaming Mindfulness

Janet Fouts

It works particularly well with problem-solving where badges or scores indicate competency. Many corporations use gamification to encourage employee engagement , sharing of company information on social media, and meeting performance goals.

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Kimberly-Clark uses social quiz to woo talent

Socialmedia.biz

Kimberly-Clark created a BuzzFeed -inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark. A re you an original thinker?

How to Improve Your Business’ Physical Security

The Realtime Report

Protecting your company from losses is a proactive and not a reactive activity. Apply Security Policies for Your Company. How to Improve Your Business’ Physical Security.

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Why Foursquare and I Split Up

Ari Herzog

After 2,240 check-ins, 669 photos, 106 tips, 46 badges, and 21 mayorships, I deleted my Foursquare account. Because I was using it less and less in recent months — and for the reasons elaborated above about the company’s decision to split Foursquare and create Swarm — it was time to sever ties. I explained my reasons on their deletion form: “You lost me by splitting into two apps. I don’t want two apps. I want one app.”

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa.

Monday Roundup: Renewing Your Business Strategy

Waxing UnLyrical

Why: “But cleaning house right now may not only be good for your abode—it could also prove beneficial to your career,” says Stephanie Taylor Christensen in this Fast Company post that offers some “tips for top career to-dos to tackle in the spring.”

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Returning to the Gravity Summit

Ari Herzog

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Bridging the Social, the Human, and the Practical

SocialFish

As more and more companies, associations and non-profits wade into the growing sea of online social practices there have been three key concepts I have come across: How do we implement a social community? Even simple “badges” can be rewards.

Your Next Trade Show Checklist

The Realtime Report

Be sure to have the following for the optimal trade show experience: A Method For Gathering Contact Information: Whether it’s a simple sign-in sheet or fancy badge scanner, make sure you get the customer’s information. Your Next Trade Show Checklist.

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Social Media Updates: May

yMarketingMatters

It’s awesome because live video removes the barriers between brand and customer, allowing you to put a face to the company and to speak directly and casually to them, whether you are offering thought leadership, or insights into your solutions.

Better Homes and Gardens, Allrecipes.com Use Pinterest For Thanksgiving Holiday Promotion

The Realtime Report

A prize of up to $5,000 for readers who create a “Best Thanksgiving Ever” Pinterest board, pin the official badge of the campaign, and pin at least four other Thanksgiving photos inspired by Better Homes and Gardens or Allrecipes.com.

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BeKnown…on Facebook

Firebelly

From there, you can customize your networks and start unlocking badges (as you use the app more) to enhance your profile for potential jobs. Having that contact within the company when applying is a huge perk, and those inside tracks can be difficult to find.

Is being a productive marketer worth the personal price?

Convince & Convert

Because 22% of research participants said Baby Boomers at their company are the most productive. 20% said Millennials are the most productive cohort of company employees. But there’s another, often unspoken factor at play: company culture. For the companies we serve?

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Conference Season: Learning for More than Members

SocialFish

Soon there will be days filled with registration badges, session evaluations, food and beverage orders and – most important for anyone working in a member driven organization – spending time chatting face to face with members and industry experts.

I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Alternative: Facebook Groups App Gone – Sep 2017 – Australia

Laurel Papworth

In the good news, it’s not because Facebook aren’t interested in groups anymore – with Group analytics/insights/measurements, Group Admin badges and connecting Group communities to Facebook Business Pages, Groups aren’t going anywhere.

How to Get Verified on Twitter (If I can do it, you can too!)

Buffer Social

You can apply to be Twitter verified and receive a blue checkmark badge next to your name. It does provide a bit of an ego boost and celebrity moment to see the blue badge, but here’s the real kicker: There are significant business/brand advantages to being Twitter verified.

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A 12 Word Social Media Policy

SocialFish

Simply putting “find me on Facebook” or “follow me on Twitter” badges on your website does not equate with health care social media. If you chat about your company, identify abundantly.

The One Must-Listen Podcast for Social Media Marketers

Convince & Convert

Usually it’s someone from a big brand, and the list of companies we’ve talked to on the show is remarkable. Social Pros was one of the first social media podcasts, and certainly the first to focus on big-company social media. It’s a show about big companies in social.

How To Promote You Facebook Page URL on Your Personal Profile.

Saying It Social

You would think that one of the first features Facebook would have added when the hype around creating Facebook Pages for business sprung up would have been a one (or two) click maneuver to easily post a link or a badge to your Facebook Page on your personal profile. People found a way to do this anyway by adding HTML and/or FBML (Facebook’s version of HTML) profile boxes with the code for their Facebook Page badges.

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Facebook Messenger: The Complete Guide for Business

Hootsuite

If your company is open to dialogue, your company is easier to trust. If you have to choose between a company with support and another without, which would you pick? Earn a Very Responsive badge.

The Voice of the Social Employee Inside the Firewall

Direct Marketing Observations

Sure we talk about employee empowerment and internal ideation at some cool sexy companies that are doing “that&# , but for most, the employee doesn’t get the type of play that it deserves. How can a company leverage that through an internal social platform?

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Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

That makes it crucial for companies to be as visible as possible during that research phase, before they even aware of a prospect’s potential interest. That information may be third-party links, but may also be hosted on the company’s website or blog.

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The truth in online health communities

Harp Interactive

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. Customers love to display creative badges and search engines love the links!

Musing About QR Codes

Ari Herzog

With the proliferation of mobile phone sales and applications developed for the phones, it is natural that companies will try to market their products to people on the go. I bought several eye-catching customized conference badges for $2.50 Hold your smartphone up to this image and, if you have Google Goggles or another barcode-reading application active, you can scan this and be shown information about me.

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