Laurel Papworth

APRIL 26, 2011

How do you respond to a negative comment in an online community, on Facebook? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view.

Communities 112

Communities Comments Badge Airlines 112

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Collectibles buy an account and get special badges like the Pro badge above. Or Foursquare style reward badges – most retweeted, most linked. companies sell direct to members.

Twitter 99

Twitter API Badge SMS 99

Laurel Papworth

NOVEMBER 22, 2009

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? It places ads from companies like Microsoft and Southwest Airlines on profile pages.) advertising? A mugs game?

Social Media 98

Social Media Social Networking Flickr Vimeo 98

Kikolani

NOVEMBER 29, 2010

Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. Deborah is the conference director for Blog World Expo, as well as a professional blogger and social media enthusiast. Follow her @casey_hibbard on Twitter. Celestine Chua.

Blogger 168

Blogger SEO Consultant WordPress 168

Laurel Papworth

APRIL 9, 2010

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. The reasons why have to do with community practice… 1.

Case Study 104

Case Study Study Blogger Communities 104