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Monday Roundup: Renewing Your Business Strategy

Waxing UnLyrical

Image: Jamie McCaffrey via Flickr, CC 2.0. Why: “But cleaning house right now may not only be good for your abodeā€”it could also prove beneficial to your career,” says Stephanie Taylor Christensen in this Fast Company post that offers some “tips for top career to-dos to tackle in the spring.”

Strategy 100
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I Will Not Write About Old Spice

Adam Cohen

(By the way, I’m glad to hear he stopped the oil spill). Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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22 Twitter revenue streams ā€“ monetizing tweets

Laurel Papworth

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Social Media Monetization Models on Flickr [link]. Pay $25 a year a la Flickr for a Pro account. Collectibles buy an account and get special badges like the Pro badge above. 20 million?

Twitter 99
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How to Leverage the Potential of Blogger Outreach

Kikolani

Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What this means is that you keep communicating with bloggers regularly and don’t just get in touch with them, when you want a guest blog to be posted.

Blogger 166
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Using Social Media to Promote Your Event: Step 2

Bare Feet Studios

If a company was successful at one podcamp, they will be very likely to want to sponsor the next event in the series. We are actually getting calls from companies who want to sponsor – without having approached them first! in their community. The company where we set up our t-shirt shop chose to blog about us!

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Like last year, if your article is highlighted in this comprehensive post, there’s a badge for you to proudly celebrate this achievement on your site. How to Manage Successful Social Media Promotions (Mashable): How can you get feedback from social channels to offer exclusive deals to your followers on social media communities?

Marketing 265