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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Your strategies must employ content creation, community management, local/maps optimization, among others. 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great. Hire a company or check out this guide for how to DIY.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Community. Remember that community and marketplace are two different things. Make it easy for your community to reach you. Contribute to your community’s blogs and projects. Celebrate important information in your community (like birthdays).

Brands 220

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The feeling of community, and “we’re all in this together&# is slipping away. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. At SXSW, each attendee had their unique QR code printed on their name badge. Larger space, more interesting companies, and better production overall. At the end of the day, I hardly used my badge. At the end of the day, I hardly used my badge.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

create their own badges etc?) 2) There are major time-cost/benefit considerations (especially for companies with limited resources) 3) It is a “must&# for some businesses at this point (like restaurants, hotels,consumer goods), but still questions about larger adoption 4) I think some of the data capture benefits are overblown (for example when people are coming into a restaurant and how many people.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The full ExactTarget research is available for free here , and includes several other interesting discoveries: People who check email first tend to be motivated to interact with brands online for the sake of deals (why you need a deal before you’ve even had coffee, I’m not sure) People who check Facebook first (11% of total respondents) tend to become fans of brands for entertainment purposes, or to show support (the concept of social badging).