Social Media Strategery

MARCH 23, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Some thought their team should control social media for the entire organization while others felt a more decentralized approach would be more effective. Others wanted to create an integrated process team with representatives from across the organization. Government 2.0

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

OCTOBER 8, 2015

Open dialogue gives way to back-channel alliance building. A dedicated content marketing team? This happened with websites, with social media , and it’s happening again with content marketing. We continue to make the same mistakes we did before. Drop-by meetings become scheduled status meetings. Who owns social media?

Content 50

Content Marketing Collaboration Compete 50

Convince & Convert

MAY 3, 2012

Jason : Well, I think it’s just the fact that Klout, to Joe and his team’s credit, have done a very good job of sort of infiltrating the mainstream mindset. Where are these people who are creating these RFP’s getting that from? I can’t imagine that somebody taught them to do that.

Klout 114

Klout Social Media Conference Influencer 114

Convince & Convert

FEBRUARY 9, 2012

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel. B2B teams tend to be more spread out.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel. B2B teams tend to be more spread out.

Company 112

Company Retail iPad Google 112