Back channel Marketing Samples Social Media 
Convince & Convert
FEBRUARY 9, 2012
This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. Jay: Welcome to Social Pros. The problem with marketing is that we insist on killing the golden goose. We are not.
Convince & Convert
FEBRUARY 9, 2012
This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. Jay: Welcome to Social Pros. The problem with marketing is that we insist on killing the golden goose. We are not.
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