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New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

AUGUST 28, 2013

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership.

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Research Nielsen Twitter Loyalty 134
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Brand Monitoring: Where Are They Now?

Net-Savvy Executive

APRIL 1, 2011

Back-channel emails are a wonderful thing. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Umbria Acquired by J.D.

Brand Monitoring 77
Brand Monitoring Cymfony Attensity Alterian 77
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