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Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

Now for the back story. For some time now I have been reading the tweets and Instagram posts of my children and the kids I coach. Initially I thought it was amusing to see how middle school and high school students use Twitter and Instagram. Your last “selfie”, Instagram or Vine is all that really matters.

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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? ” Jay: Instagram it and then share that. It got a rise out of the Twitter back channel.

Company 115
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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? ” Jay: Instagram it and then share that. It got a rise out of the Twitter back channel.

Company 112