article thumbnail

New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

To me, the people tweeting about a show are already watching the show , so the Twitter-fueled “back channel” surrounding the show may result in additional loyalty and/or visits to the show’s website/Facebook page/SnapChat account etc., but won’t generate net new viewers.

Research 135
article thumbnail

Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

For teens, sites like Facebook allow for similar performances in front of engaged audiences. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. It also reflects discourses of celebrity, particularly the mundane interpersonal conflict found on soap operas and reality television.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Friday Fun: Top 13 Reasons to Halloween "Toilet Paper" A Social Media Strategy

Diva Marketing Blog

Facebook "fan" pages with posts lifted from corporate brochures and press releases is just another tricky search strategy. Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. have few friends to play with or 2.

article thumbnail

Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

Jason : So, he sees that and goes, oh well if I enhance my online footprint through my Facebook or my LinkedIn connections, or whatever, I could get a higher Klout score and I might be able to get a deal from Netflix or whatever as a result. Now the Facebook privacy kerfuffles have sort of brought that to light for a lot of people.

Klout 114
article thumbnail

Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

Everything will be done in the open, encouraging participation, contribution, and truthfulness and discouraging passive-aggressive behavior, back channel discussions, and hidden agendas. Facebook is just a new pipe for me to talk to people, and for people to talk to me, and for us all to raise cows together.

article thumbnail

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel. Jay: A for effort. Scott: Yeah.

Company 115
article thumbnail

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel. Jay: A for effort. Scott: Yeah.

Company 112