Brand Monitoring: Where Are They Now?
Net-Savvy Executive
APRIL 1, 2011
Back-channel emails are a wonderful thing. Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Cymfony is now part of WPP's Kantar Media. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010.
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