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Brand Monitoring: Where Are They Now?

Net-Savvy Executive

Back-channel emails are a wonderful thing. Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Cymfony is now part of WPP's Kantar Media. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent.