Net-Savvy Executive

APRIL 1, 2011

Back-channel emails are a wonderful thing. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. For a really entertaining angle, ask the same question, but focus on the people at each company this time.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Direct Marketing Observations

OCTOBER 6, 2014

Not much different than what adults and companies do, but what one has to question though, is the impact. After reviewing thousands of tweets, I can easily say that for a lot of teens, they say things, they would never say IRL (In Real Life) and they do things and post things that are just not thought out too well. The ripple effect.

Back channel 228

Back channel Social Media Class Education 228

Diva Marketing Blog

OCTOBER 30, 2009

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A comment that lists a company name instead of a person is likely looking for link treats not a relationship. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

Social Media 64

Social Media Strategy Press Release Social Enterprise 64

Social Media Strategery

OCTOBER 8, 2015

Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. But any time there’s a new trend, tactic, or channel, this collaboration turns to competition. Who owns content marketing?

Content 50

Content Marketing Collaboration Compete 50

Convince & Convert

MAY 3, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. He was basically saying, with augmented reality and the technology that’s available today, we’re already seeing companies who are saying, OK.

Klout 114

Klout Social Media Conference Influencer 114

Convince & Convert

FEBRUARY 9, 2012

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. The problem with marketing is that we insist on killing the golden goose. Eric: Yeah.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. The problem with marketing is that we insist on killing the golden goose. Eric: Yeah.

Company 112

Company Retail iPad Google 112