WebInKnow

DECEMBER 16, 2020

As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement. Twitter and other networks are an ideal back channel for people to communicate before, during and after a virtual event.

Eventful 98

Eventful How To Back channel Social Media 98

Net-Savvy Executive

APRIL 1, 2011

Back-channel emails are a wonderful thing. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. For a really entertaining angle, ask the same question, but focus on the people at each company this time.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Direct Marketing Observations

OCTOBER 6, 2014

Not much different than what adults and companies do, but what one has to question though, is the impact. After reviewing thousands of tweets, I can easily say that for a lot of teens, they say things, they would never say IRL (In Real Life) and they do things and post things that are just not thought out too well. The ripple effect.

Back channel 228

Back channel Social Media Class Education 228

Diva Marketing Blog

OCTOBER 30, 2009

A comment that lists a company name instead of a person is likely looking for link treats not a relationship. Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. In the spirit of David Letterman's Top Ten.

Social Media 64

Social Media Strategy Press Release Social Enterprise 64

Convince & Convert

FEBRUARY 9, 2012

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

Company 112

Company Retail iPad Google 112

Social Media Strategery

OCTOBER 8, 2015

For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. Open dialogue gives way to back-channel alliance building. Rather than rushing to plant your flag in content marketing, invite others to participate. We continue to make the same mistakes we did before.

Content 50

Content Marketing Collaboration Compete 50