Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

Now for the back story. Not much different than what adults and companies do, but what one has to question though, is the impact. First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. It got a rise out of the Twitter back channel.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. It got a rise out of the Twitter back channel.

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

Back-channel emails are a wonderful thing. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Suresh Vittal's January 2009 report, Forrester Wave: Listening Platforms also covered seven companies, two of which two were not in the 2006 report: Radian6 Acquired by Salesforce.com this week, but you knew that. Companies

Link Love Monthly: Best of February 2010

SocialFish

11 Mind-Blowing Reasons Your Company Needs Facebook (Jay Baer). Public speakers, Cliff Atkinson has your backchannel – Book Review: “The Backchannel” (Rob Cottingham). Back by popular demand: Is Your Social Media Director Qualified?

Who Owns Content Marketing?

Social Media Strategery

For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. But any time there’s a new trend, tactic, or channel, this collaboration turns to competition. Open dialogue gives way to back-channel alliance building.

Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

Then yesterday, I came across this post by Rick Alcantara, “ Who Should Control Social Media Within a Company? ,&# and I couldn’t help thinking that we’re asking the wrong question. Other channels include more traditional “Web 1.0″,

Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. They have been written about and talked about in places like Fast Company and Wired, and so on and so forth.