Using YouTube for B2B

SocialFish

YouTube reigns over online video sharing. With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. YouTube will even help you to generate new leads.

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Best Practices in B2B Retargeting

SocialFish

In fact, a study ReTargeter performed in 2011 found that B2B retargeting out performs B2C retargeting by 147% on average. It’s clear that B2B retargeting is an area with a lot of opportunity. For B2B retargeting to be a success, website and social media content must be precise.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

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3 Ways B2B Marketers Can Stay Digitally Connected Through Content

Oktopost

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. B2B marketers must shift their approaches to match the times. Content Marketing B2B Marketing Strategy

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B2B Marketers Are Humans, Too

Convince & Convert

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). Increasingly, B2B brands are taking this maxim to heart. B2B brands that put a compelling twist on their content stand to reap the benefits.

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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

Here are five of the most important trends to watch in the coming year (your competitors will!). These are, of course, not the only trends to watch in the coming year. The post Digital Marketing Trends to Watch in 2019 appeared first on B2B Marketing Blog | Webbiquity.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

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How Does Digital Marketing Differ From B2B to B2C?

agora pulse

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. The following is a guest post by Eleonora Israele.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. billion active monthly users logging into YouTube. YouTube

8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off.

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Top B2B Brands on Social Media

Social Media Strategies Summit

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ).

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The Content Marketing Trend Literally Worth Watching

Convince & Convert

But I figured, “jeez, maybe I should put my content marketing trend prediction not just in the articles, slideshares, and ebooks of others, but on my own blog!” The 2016 Content Marketing Trend is Low-Res Video. Image via BigStockPhoto.com.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend. Influencer marketing has been around for over a decade with the rise in popularity of YouTube.

How to build a better business with B2B social listening

Sprout Social

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. With the help of B2B social listening, those answers are just a few clicks away. What are the big-picture benefits of B2B social listening? How to come up with a B2B social listening strategy.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

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Five Actionable Tips to Drive More Traffic to Your Website in 2020

Webbiquity SMM

Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic. But even in some B2B segments, you can generate traffic from Pinterest if you have great visual content. Create a YouTube Channel. Guest post by Mathew Jade.

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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

What will likely be the hot trends in social media over the next couple of years? Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. Earnest B2B ).

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Mary Meeker’s Internet Trends ).

9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

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Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Pam Moore

It is literally jam packed with the exact sizes you need to use for all of the top social networks including Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest and more!

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy.

6 Social Media Trends That Will Transform Your Business

Rebekah Radice

Marketers who didn’t respond to changing trends limped along. First, anticipate social media trends that will impact your business. Below are the top social media trends that will transform your marketing efforts. 6 Social Media Trends That Will Transform Your Business.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. B2b vendors? The second-most popular tier includes YouTube, blogging and LinkedIn. B2B Infographics ). e-Strategy Trends ).

Everything You Need to Know About Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!

Buffer Social

That’s why we’ve created news episodes on The Science of Social Media where Hailley and I discuss the most important trending topics that your business needs to know about each week. YouTube’s website now supports vertical videos – The Verge.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

What trends and changes in social media do marketers need to stay on top of? 5 Social Media Trends for 2014: New Research by Social Media Examiner. ” B2B Social Media Marketing Guides. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog.

19 More Outstanding Social Media Marketing Guides

Webbiquity SMM

The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. 30+ Ways To Use YouTube Effectively by Small Business Trends.

Lessons From Running 400,000 Social Media Contests

Convince & Convert

And with more platforms like Instagram, Snapchat, Pinterest, and YouTube becoming primary social channels for many companies, it made sense to expand. “We I’d love to talk to him about future trends in UI/UX and how to make it better.

5 Steps to Build Thought Leadership for Your Business and Personal Brand

Pam Moore

Unfortunately too many digital and social marketers have a false belief that they can simply write a few blog posts, send a few tweets, reach 10k YouTube subscribers and increase their social influence scores to quickly become the go to thought leader of their niche.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media.

What is Influencer Marketing?

SocialFish

Content Strategy for Associations Using YouTube for B2B Five Web Design Trends to Watch ePatient 2015: Healthcare Associations, Are You Ready? Short answer – human to human interaction.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Some see the focus shifting towards writing longer, better quality, more in-depth content, while others think that the trend of too much bad quality content will continue.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

What social media developments and trends should I be watching? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. e-Strategy Trends ).

A Long List of Social Media Advertising Stats

Hootsuite

Often these trends rise rapidly in a year or two and plateau. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. But it has quickly surpassed the video powerhouse that is YouTube in terms of advertising interest.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine.

3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The screen below shows that the bulk of the interaction happens in 25 – 34 age groups and the trend holds true for both the males and females category.

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. A distasteful trend has developed among newer Twitter users.

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. YouTube Marketing Tactics.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. 10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. and that YouTube serves one billion videos per day.

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2012 Social Media Predictions: 5 Must-Reads

Firebelly

By Avi Savar Facebook, Twitter, YouTube and other outlets are constantly evolving and experimentation is necessary to find success. Three trends and tools to watch in the coming year: 12 B2B Social Media Predictions for 2012.

Healthcare Social Media

SocialFish

BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Best New Social Media Tools for the Social-Tech-Savvy Using YouTube for B2B Adapt Your Website to a Mobile World ePatient 2015: Healthcare Associations, Are You Ready? Five Web Design Trends to Watch.