Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community.

B2B 62

B2B Content eBook Apple 62

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

B2B 125

B2B Influencer LinkedIn SEO 125

Oktopost

NOVEMBER 14, 2022

While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy. Let’s dive in on how B2B influencer strategy works, and how you can apply it to your business. How does a B2B influencer strategy work? What are the benefits of a B2B influencer strategy?

B2B 69

B2B Influencer Strategy Industry 69

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies.

B2B 109

B2B Content Marketing Syndication 109

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

YouTube 103

YouTube Video Film Sports 103

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

DECEMBER 12, 2018

Here are five of the most important trends to watch in the coming year (your competitors will!). These have been fairly popular on YouTube for a long time, and now this trend moved on to other social media, such as Facebook and Instagram—to the extent that many platforms these days notify us when this or that person of interest goes live.

Trends 166

Trends Marketing Influencer B2B 166

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. Some of the main platforms for social media influencer marketing include Instagram, TikTok, Youtube, Twitter, Instagram, LinkedIn, and others. How does influencer marketing work in B2B? How and where do you find influencers for B2B marketing?

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? In the B2B world, social listening is an essential practice for B2B organizations that want to create an effective B2B social strategy. Catch all episodes here.

Atlassian 118

Atlassian Strategy B2B Apple 118

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

NOVEMBER 29, 2023

YouTube is no longer just a consumer platform. Over 500 hours of video content get uploaded to YouTube every minute, while 122 million people visit the platform every day. With such huge competition, one thing that makes a difference is the posting timing on YouTube. There are a few things that trigger engagement on YouTube.

YouTube 59

YouTube Analytics Analysis Engagement 59

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. The 3 Most Amazing Podcast Episodes. The Discussion with Derek Shebby.

B2B 62

B2B Marketing Training Skills 62

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

B2B 110

B2B Social Media Marketing Survey 110

Waxing UnLyrical

DECEMBER 4, 2018

Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend. Influencer marketing has been around for over a decade with the rise in popularity of YouTube.

Influencer 193

Influencer Trends Marketing Real Estate 193

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

B2B 103

B2B How To Sentiment Reddit 103

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

MARCH 8, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? An award-winning media relations executive who advises startups on PR in her free time, Lauren can oftentimes be found working as a digital nomad defining and shaping the next trends in travel.

Startup 117

Startup Travel Insurance Apple 117

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Data 124

Data B2B Notification Team 124

Oktopost

SEPTEMBER 8, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data.

Engagement 131

Engagement Training Apple Conference 131

Oktopost

DECEMBER 1, 2021

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Microsoft 109

Microsoft B2B Apple Conference 109

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter trends Connect with fellow readers by discussing the latest Twitter trends. Trends give you a peek into the subjects that are now gaining attention.

Strategy 52

Strategy Twitter Tips Marketing 52

Webbiquity SMM

SEPTEMBER 28, 2021

YouTube Rules. YouTube has a lot of community guidelines. Did you know the minimum age for a person to use YouTube is 13? That’s one of the many rules on YouTube. The post How to Avoid Being Banned on Social Networks + What to Do if You Are appeared first on B2B Marketing Blog | Webbiquity. Minds Rules.

Social Networking 265

Social Networking Guidelines How To Policies 265

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Why should consumers have all the fun?

B2B 60

B2B Marketing Microsoft Hubspot 60

Webbiquity SMM

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Image credit: DreamGrow. Focus on Facebook.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Allowing you to keep up on the latest trends, your competition, and potentially sticky PR situations for your own brand, you’ll want a social media tool that includes social listening.

B2B 131

B2B Social Media Management Metrics Social Media 131

Oktopost

MARCH 2, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? But many B2B organizations today are not fully tapping into the true potential of their colleagues – and for good reason, it’s not easy. Catch all episodes here. Joe has a passion for social media.

Company 62

Company B2B Apple YouTube 62

Webbiquity SMM

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Oktopost

MAY 4, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Andrew Wood tackles the shift taking place in recruitment marketing. Catch all episodes here.

Social Media 69

Social Media B2B Apple Authentication 69

Convince & Convert

DECEMBER 8, 2015

But I figured, “jeez, maybe I should put my content marketing trend prediction not just in the articles, slideshares, and ebooks of others, but on my own blog!” I eschew that and instead offer just one content marketing trend that I believe will massively disrupt the business in 2016. Rise of mobile video, per Nielsen.

Trends 60

Trends Content Nielsen Marketing 60

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

agora pulse

NOVEMBER 10, 2020

Predict trends on any channel. Conclude with your team’s commentary, including wins, losses, trends to focus on, and problem areas to address. With Brandwatch analytics, you can assess market trends, find new sales opportunities, learn how your audience feels about your brand, and improve your ROI. Find relationships.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

DECEMBER 9, 2020

For business-to-business (B2B) companies, posting on the early side of standard work hours, such as between 9 a.m. Best Times to Post on YouTube. Unlike most other social media platforms, YouTube posts usually generate the most engagement later in the week and on weekends. Monitor and make the most of buying trends.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Video Marketing Tips & Trends for 2021.

Video 69

Video Marketing B2B Eventful 69

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? YouTube: Create product demos and self-service tutorial videos. Step 5: Analyze and interpret data Regularly review your social listening metrics to uncover trends, patterns, and customer insights.

Metrics 52

Metrics Sentiment Analysis Influencer 52