Webbiquity SMM

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers. Here are 10 noteworthy observations from the study. Thoughts on these studies? CPM) or sales ($2.39

Research 257

Research Report Social Media CPM 257

Mindjumpers

MARCH 28, 2012

The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . How the presence of top officials effects the purchase decisions?

Study 272

Study Activities Social Media Nielsen 272

Mindjumpers

MARCH 29, 2012

Tweet A lot of brands have proven and established themselves in social media in the B2C industry, but for B2B side of industry, it is still a hard sell. A lot of companies in B2B sector are hesitant to try social media. It takes a closer look at the useage of social media for B2B marketing and is based on a study done by Business.com.

B2B 196

B2B Survey Study Trends 196

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? Maximize case studies Ah, social proof.

B2B 52

B2B Strategy Content Brands 52

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. A recent study of podcast audiences on LinkedIn found that 44% of senior-level employees listen to podcasts regularly. B2B Growth.

B2B 62

B2B Marketing Apple Hosting 62

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

AUGUST 26, 2019

More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. The second caveat to B2B video marketing is ROI.

B2B 112

B2B Video Strategy Marketing 112

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. The study also found that direct mail was judged as a low-effectiveness tactic. Stumble upon something good?

B2B 185

B2B Trends Marketing Technorati 185

Convince & Convert

OCTOBER 29, 2015

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. What B2B Marketers Value in a Lead Gen Strategy. B2B marketing is all about generating leads. Because many B2B sales cycles can be lengthy, leads are the best indicator of future sales success.

B2B 60

B2B Marketing Survey Metrics 60

Social Media Strategies Summit

DECEMBER 14, 2023

A 2021 research study from Adobe found that: 71% of people buy more from businesses they perceive as trustworthy. According to a 2023 survey commissioned by Slickdeals, 35% of consumers make purchasing decisions on impulse. 61% are happy to recommend products made by brands they trust.

Content 222

Content Marketing Loyalty Collaboration 222

Mindjumpers

APRIL 4, 2012

This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%).

Report 249

Report Industry Social Media Survey 249

Socialmedia.biz

SEPTEMBER 6, 2016

Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B2B includes not just blogs but videos, whitepapers, infographics, research reports and gamification. This trend shows that the key to a successful growth strategy in the B2B arena is similar to B2C: focus on the product and customers.

B2B 60

B2B Strategy Marketing Creative Commons 60

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

LinkedIn 131

LinkedIn Products B2B Review 131

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

MAY 18, 2022

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” To get the most out of your content, look at what other B2B buyers are using for distribution. More than 75% of B2B buyers prefer to use recommendations from their professional network. Prospect referrals.

Metrics 136

Metrics B2B Software Social Media 136

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. What’s more, according to a survey by Regalix Inc.,

B2B 40

B2B Mobile SMS Tips 40

Webbiquity SMM

JANUARY 23, 2024

A study by Bain & Co. Run customer surveys and benchmark them against your social listening data. You can also conduct surveys and polls to validate your assumptions and collect more insights. The post How to Use Social Listening to Retain More Customers appeared first on B2B Marketing Blog | Webbiquity.

Sentiment 142

Sentiment How To Trends Analysis 142

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Writtent Blog

JULY 9, 2013

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. HubSpot’s annual survey of marketers doesn’t solely focus on content, but its insights are too rich to ignore. IBM Global CMO Study.

Case Study 105

Case Study Study Research Report 105

The Realtime Report

OCTOBER 3, 2012

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. Do you agree?

Bazaarvoice 184

Bazaarvoice Data Influencer Survey 184

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Please share in the comments!

Case Study 164

Case Study Brands B2B Marketing 164

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Case studies.

Strategy 128

Strategy Brands Hubspot Survey 128

Sprout Social

JANUARY 26, 2023

High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. That makes referral marketing programs essential for B2B businesses.

Discount 124

Discount Marketing How To B2B 124

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Simply put, when a social CEO is the prominent human face of a B2B company, that company is easier and more appealing to do business with. In BRANDfog’s survey of 1,000 corporate employees, 83% of US respondents and 73% of UK respondents.

Company 126

Company B2B Loyalty Survey 126

Writtent Blog

SEPTEMBER 6, 2016

According to the survey results, most inbound marketers not only create content, but they do so every week. The fact that most inbound marketers create content every week is not that surprising, especially when studies show a connection between the frequency that marketers create content and customer acquisition.

Survey 40

Survey Metrics Aggregator Analysis 40

Mindjumpers

SEPTEMBER 25, 2012

The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. Key findings. 2012 Social Media Marketing Industry Report.

Strategy 247

Strategy Survey B2B ROI 247

Convince & Convert

JANUARY 3, 2024

These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023. Developing an original research study and using influencers to generate content for it and promote it is highly effective. Credit: Ascend2 Tip: Tap into Industry Credibility.

B2B 140

B2B Influencer Research Marketing 140

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

AUGUST 10, 2023

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. Polls and surveys Ask for opinions or feedback.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. Polls and surveys Ask for opinions or feedback.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Looking at the facts, I understood that B2B marketers need to rethink their social media strategy. And they were certainly not blind. Employee Advocacy Boosts Brand Awareness.

B2B 109

B2B Social Media Organization Study 109

The Realtime Report

NOVEMBER 12, 2021

Studies show that you have a maximum of 15 seconds to capture people’s attention to keep them on your page once they click on your website, email, or landing page. A general rule of thumb for B2B is minimal clutter. Neglecting UX. otherwise, marketing your content won’t be successful.

Marketing 91

Marketing Startup SEO Applications 91

Hootsuite

FEBRUARY 20, 2020

Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. The full study also includes more easy-to-understand data visualizations and shareable graphics. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same.

Statistics 145

Statistics Social Media Marketing YouTube 145

Sprout Social

NOVEMBER 1, 2021

In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. One study found that company branded messages had a 561% reach when shared by employees compared to branded channels. Increases brand awareness reach. Organic reach.

Training 121

Training Study Metrics Social Media 121

Social Media Strategies Summit

NOVEMBER 12, 2020

For example, if you work with corporate professionals or service B2B clients, it’s sensible to invest time in LinkedIn. According to a case study by Coschedule , Disney Parks has a rigid content calendar that includes up to five tweets and two Facebook posts per day. How to Create an Effective B2B Social Media Strategy.

Small Business 233

Small Business Social Media Strategy Flipboard 233