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Top 10 B2B Influencers in 2020

Oktopost

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

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10 Best B2B Webinar Platforms for 2021

Oktopost

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Remember conferences and meetups?! What are webinars? What are webinars?

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How to Avoid Marketing Fatigue with Richard Wall

Oktopost

One of the biggest challenges B2B marketers face in today’s hyper-connected world is being defeated by marketing fatigue. . However, many B2B marketers are stuck between the old ways of doing things pre- 2020 or they’re too caught up with the latest technology and fall victim to “shiny object syndrome” .

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

In almost any major city, on almost any day, there are various types of business networking events: breakfasts, happy hours, seminars, forums and other types of events where local business people can meet each other and form new connections. Expand your network of connections.

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When Customers Attack

Twist Image

Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers , was part of the recommended reading list. Gillen stayed connected to the intersection of social media, marketing and has a focus on the B2B landscape. b2b marketing. b2b social media marketing.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Register for a webinar , a seminar, or a newsletter. This “two pipeline” requirement is pretty unique to the recruiting industry. Keyword Research/SEO.