Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. Email Behavior Have you added links to your social outposts in your emails?

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ScoutLabs Social Media Questions Social CRM 112

Direct Marketing Observations

MARCH 31, 2011

I used to be a social media purist but I’ve evolved. We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat. Great for us but what about B2B ? Yea social media is cool but what’s it all mean? I still like being a purist at heart when it comes to social media but we have to justify its usage.

Conversation 139

Conversation ScoutLabs Lithium Sysomos 139