Sprout Social

MARCH 24, 2020

Strengths: “We already have an existing Instagram community and a repository of visual content via Stories; that content performs well and can be rolled out on TikTok.” Here’s a sample SWOT analysis as it pertains to exploring a new network (for this example, we’ll use TikTok).

Analysis 88

Analysis Social Media ROI How To 88

Webbiquity SMM

SEPTEMBER 15, 2015

68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). With many areas of B2B procurement beginning to look more like consumer transactions, 83% of B2B sellers understand long-term success is dependent upon implementing an omnichannel strategy; however, most have yet to create one.

B2B 100

B2B Repository Collaboration Knowledge Base 100

Jon Loomer

JULY 23, 2019

Includes a downloadable “B2B Creative Playbook.” Here is a repository of case studies (with results, where available) that can be filtered by Business Size, Objective, Industry, Product, and Region. This is a repository for more “big event” types of occasions, e.g. Cannes Lions and Facebook Summit.

Curation 167

Curation List Automotive Real Estate 167

Hootsuite

JUNE 27, 2022

Treat trends as your own personal idea repository. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. In this way, TikTok actually serves B2B businesses (and other not-obviously-exciting-brands) better than other social networks. Yes, really. Even finance.

B2B 97

B2B Trends Authentication Film 97

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads.

Strategy 100

Strategy Marketing Case Study How To 100

Convince & Convert

SEPTEMBER 21, 2010

Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting – Convi… (tags: socialmedia web2.0

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Webbiquity SMM

MAY 2, 2017

A B2B marketing operations platform that supports planning, executing, distributing, and analyzing full-funnel content. Includes team collaboration calendars, content project management, a content repository, integration with Salesforce.com, and content performance analytics. Showcase reviews: MarketingLand. Google Review Count: 166.

Tools 201

Tools Sample Samples Marketing 201

Hootsuite

NOVEMBER 30, 2023

Develop a strategy Less than half of B2B or B2C marketers have a documented content marketing strategy. For example, Hootsuite’s content library is a good repository for approved product and editorial images, logos, templates, and videos. . #1 Social Media Tool Create.

Tools 104

Tools Content HootSuite Marketing 104

Ignite Social Media

DECEMBER 10, 2020

What is the Best Way to Build a Community in a B2B World? Social media isn’t always set up to support a B2B community, so this can be difficult. If you haven’t already tapped into groups, LinkedIn Groups are great for B2B. But remember that they are still just regular people that you’re reaching on other channels.

Communities 176

Communities Social Media Tips B2B 176

ProBlogger

AUGUST 12, 2015

Recent statistics show that B2B marketers that use blogs receive 67% more leads than those that do not. But unfortunately, too many business blogs have been turned into some kind of repository for press releases, company news, and other natters. Big corporations, start-ups and even smaller companies are buying into it.

Tips 20

Tips How To Publishing Engineering 20