Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Share this on Reddit. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

B2B 198

B2B Social Media Marketing Survey 198

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. What are the big-picture benefits of B2B social listening?

B2B 103

B2B How To Sentiment Reddit 103

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Share this on Reddit. Share this on del.icio.us.

B2B 225

B2B Platform Social Media Marketing 225

Visually SM

AUGUST 19, 2020

But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business. By the end of this article, you will be able to understand: Why does a brand need a social media presence?

Social Media 130

Social Media Brands Reddit Platform 130

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Blogging Supports Social Media Marketing.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buzz Marketing for Technology

JANUARY 19, 2010

So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This!

B2B 277

B2B Marketing StumbleUpon Patterns 277

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? Share this on Reddit. What trends are likely to emerge in the coming year?

Aggregage 181

Aggregage B2B Trends Hubspot 181

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. And I would argue this is exaggerated even more when it comes to B2B Marketing. The problem is, most B2B companies don’t have a strong why.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Webbiquity SMM

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Other Social Media Platforms. Reddit reaches 430 million users, or 7% of global Internet users aged 13 and up. Pinterest Facts and Stats.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Buzz Marketing for Technology

JANUARY 7, 2010

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). For a good example check out these searches for the terms Facebook Marketing and Social Media. Share this on Reddit.

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. Share this on Reddit. Last week the clever folks at G.1440

B2B 273

B2B Advertising CPC Marketing 273

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Share this on Reddit. Subscribe to the comments for this post?

B2B 279

B2B Marketing Mobile CPM 279

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185

B2B Trends Marketing Technorati 185

Sherrilynne Starkie

APRIL 10, 2019

This week’s top five social media news for marketers and PR pros! Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. Get insight, advice, and new perspectives from top B2B marketing industry leaders by listening to these 20 podcasts.

News 150

News Tools Facebook Reddit 150

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. Social Media changes that and elevates Trust to the individual level.

B2B 178

B2B ROI Communities Marketing 178

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Platform 116

Platform Social Media Tumblr Reddit 116

The Social Media Incubator

DECEMBER 26, 2012

Amidst all the hype, it’s pretty clear that social media is here to stay as a viable marketing avenue for businesses large and small. Now businesses can shine on LinkedIn, which will be particularly effective for B2B. Reddit Ask Me Anything – Is your business or profession particularly unique or quirky?

Trends 144

Trends Social Media Reddit Startup 144

Webbiquity SMM

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 150

Social Media Aggregator B2B Technorati 150

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. Share this on Reddit.

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. 4 Launch them using all available S ocial Media - think Inbound Marketing by Brian Halligan and Dharmesh Shah.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Webbiquity SMM

NOVEMBER 8, 2010

Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers).

B2B 161

B2B Twitter Committee Technorati 161

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Share this on Reddit. A recent Cone Inc.’s Share this on del.icio.us.

B2B 206

B2B Engagement Marketing Sentiment 206

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Social media is now the dominant channel for news coverage. Image credit: DreamGrow. Ponder purposes. Journalism.org ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Jason Yormark

JANUARY 6, 2011

I’m thrilled to be joining Strategies 360 as their new VP of Social. building the social media offering and team at Strategies 360 and. clients outside the normal b2b and b2c environments I have. Share this on Reddit. 9 Great Social Media, Digital Marketing & Productivity Tools.

Social Media 256

Social Media Strategy Technorati StumbleUpon 256

Oktopost

DECEMBER 1, 2020

Just about any business has a social media presence. Regardless of which platform, it’s almost impossible to grow a brand’s online presence without a social media presence. So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction.

Social Media 78

Social Media Brands Reputation Reddit 78

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Share this on Reddit. Did I forget to mention all of this is FREE! Tweet This!

System 219

System B2B Facebook Marketing 219

Webbiquity SMM

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing.

Trends 187

Trends Social Media Marketing Technorati 187

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

SEPTEMBER 21, 2010

to topic-focused niche sites such as (using social media as an example) Social Media Today and Social Media Informer. For example, the iPhone got huge social media exposure when first released. Direct Message Lab has increased its exposure by sponsoring Social Media Informer.

Aggregator 187

Aggregator Paper.li B2B Content 187

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? Share this on Reddit. Related posts: Social Search could it be a Google Killer?

B2B 205

B2B Google Marketing Mobile 205

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Report 191

Report Social Media B2B Newsvine 191

Buzz Marketing for Technology

APRIL 21, 2010

When it comes to Social Media data the same holds up to a point! There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Share this on Reddit. But in reality it’s what you do with that data that makes the big difference.

Data 198

Data Social Media Radian6 B2B 198

Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Share this on Reddit.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Idaconcpts

AUGUST 26, 2010

On August 25, 2010, Social Media Informer launched. Social Media Infomer is a new hub and aggregator for social media content makes it easier to cut through the noise and find a signal. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal.

Social Media 132

Social Media Aggregator Technorati B2B 132

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100