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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

RESULTS : Treaty’s shift to DTC has seen them generate a 3X return on ad spend and a 2,500% increase in average monthly orders, helping them build a more profitable, sustainable business less reliant on lower-margin B2B sales. TAKEAWAY : It’s never too late for brands to explore new revenue streams.

Brands 130
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. Take a look at this simplified current state customer journey map from Nielsen-Norman. To really get to know someone’s purchase decisions and shopping processes, interview existing customers.

Examples 102
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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. These conversations are something every B2B company can do.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Nielsen Visual IQ.

Software 103
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The Content Marketing Trend Literally Worth Watching

Convince & Convert

Rise of mobile video, per Nielsen. Partially this is because customer appetite for video (especially low-res, real-time video) is insatiable. This content marketing trend will also be a force in 2016 because video is the most efficient way to atomize your message.

Trends 60
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A Long List of Social Media Advertising Stats

Hootsuite

Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. That may have a little something to do with Twitter’s great focus on mobile…. Image via eMarketer.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen.