Remove B2B Remove Metrics Remove Mobile Remove Social Networking
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Why Social Media Matters for B2B Vendors

Webbiquity SMM

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

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Introducing LinkedIn Page Insights in Oktopost’s Social BI

Oktopost

Luckily, solutions like Oktopost, which bring your social data under one, unified roof, exist to make it easier for you. As an official LinkedIn Marketing Partner , Oktopost is dedicated to providing the best data and reporting tools to help you succeed on this key B2B social network. And it just got even better.

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48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Nine Blog Metrics.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. . •

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

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How to Nail an Employee Spotlight on Social Media

Oktopost

If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio. Employee advocacy campaigns can be tracked by a variety of metrics such as brand visibility, lead generation, and more. They will give viewers more of a personal feeling and help create a more unique impression.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Con: Because HubSpot does so many things, their social listening features aren’t as deep as some of the other tools on our list, and the Pricing: HubSpot’s social listening features are included in their Professional and Enterprise plans, starting at $800 USD per month. Pro: Union Metrics has many easy-to-use analytics dashboards.

Tools 84