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Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity SMM

B2B marketing can be tough, especially when so many campaigns look the same. Even in B2B, buyers are actual humans with feelings. Cat Memes and Videos Go Viral. If you’re using social media as part of your B2B or account-based marketing strategy (and who isn’t these days?), So should your marketing include cats?

B2B 170
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How to Create An Effective B2B Social Media Strategy

Social Media Strategies Summit

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. LinkedIn for B2B Social. Social media deserves more investment.

B2B 130
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B2B Social Media Strategy for a Post-COVID World

Oktopost

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

B2B 139
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

B2B 152
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How to Succeed with B2B Facebook Ads

Oktopost

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business.

B2B 118
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7 Steps to Jump-Start Your B2B Instagram Presence

Oktopost

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Connect with other B2B companies in your industry with a similar audience profile. Create content, memes and quotes your employees will want to share to their Instagram accounts.

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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

But a B2B software company likely wouldn’t have an authentic way to engage with that meme. Staying on top of the latest viral memes and conversations while mixing in evergreen trend formats will keep your social content feeling fresh, engaging, and on-brand. Focus on trends within your industry’s niche communities.

Trends 167