Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Did you know more searches are done on YouTube than Yahoo? Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. We rounded up three stats that prove B2B social media is not only here, it’s set to explode.

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? These differences can and should provide valuable lessons for B2B marketers.

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Trending Sources

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Do you ever wonder why your B2B website isn’t getting more traffic? The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. If your company isn’t posting your B2B white papers on Scribd , you need to start doing it now.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Google, Yahoo and Bing aren’t the only places people go to look for information. Perform competitive and market research.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of companies with 100 or more employees use social media in their marketing mix.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. How to Use ANGELS to Energize Your Market.

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers.

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

Indeed, Social Media is not limited to B2C applications, its impact and effects are actively measured and felt in B2B as well as government, education, military, and other prominent verticals. If you’re working in B2B, perhaps this post will provide you with value.

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What Agile Content Marketing Means for Your Business

Convince & Convert

In 2012, a group of marketers got together to find a better way. This was the birth of the agile marketing manifesto. Agile has proven to be so powerful, it is used by Google, Facebook, Yahoo, Amazon, and just about every other leading technology company today.

Seven of the Best Guides to Marketing with Pinterest of 2012

Webbiquity SMM

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. So, is Pinterest worthwhile for business marketing? Pinterest Social Media Marketing

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Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

How Marketing Might Want to Aggregate, Filter, Curate, Publish and Distribute. Before you start to look at all the different approaches, marketing professionals should be thinking about what exactly would make sense. Content Curation – The next wave of B2B marketing?

22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog

www.toprankblog.com

Social Media Marketing is no different. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features. Awareness - Social marketing hub that centralizes social media content publishing, management, measurement and engagement.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

17 Content Marketing Trends to Keep an Eye On

Writtent Blog

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ).

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.

Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. Social Media Marketing Tips and Tactics. Social Media, What Matters Most for Marketers by iMedia Connection. B2B Social Media Guides.

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Web Presence Optimization, Reloaded

Webbiquity SMM

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Businesses that primarily serve a specific geographic area will want to have a complete and up-to-date profile in key local directories including Google, Bing and Yahoo!

Best Web Presence Optimization Guides and Tips of 2011

Webbiquity SMM

The New Breed of B2B Buyer by Chaotic Flow. Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Gord Hotchkiss explores John Yi’s concept of Pinball Marketing: “The new game of marketing is much more like pinball.

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What Do You Know? Examining the Big 4 Online Answer Sites

Convince & Convert

Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company . Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. These raw answers can give you very useful, and informative marketing data.

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Examples range from Google News and Yahoo! These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Bloggers and content marketers want traffic. “Traditional&# media is struggling.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. They are very insightful and relevant for today's marketers.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Marketing Professor at Universidad Andrés Bello and DuocUc.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Content Marketing.

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities.

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35 Great Social Media Infographics

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. Social Marketing Compass 5. Donut Marketing 12.

Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old.

11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent Blog

Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. Remember Yahoo Answers?

6 Social Media Trends That Will Transform Your Business

Rebekah Radice

You’ve watched the surge in video marketing and probably even felt the tug to get involved. Marketers who didn’t respond to changing trends limped along. Below are the top social media trends that will transform your marketing efforts.

Interview with Community Manager: Helen Lynch from Yell.com

Social Media Citizens

Over the past 8 years I’ve moved from moderation and moderator management through customer support and community management and then into social media, content and community management within the marketing industry. Often a closed forum/community site is best for B2B companies looking for something for internal engagement and resource sharing/support. Helen Lynch is a community manager at Yell.com, UK’s leading local search engine.

Social Media Optimization Tools

www.toprankblog.com

The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. A common question for marketers is, “What are my competitors optimizing for?&#.

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What Is Your One Big Truth About Social Media?

Diva Marketing Blog

Just Once Crowd Sourced Question is a Diva Marketing series where the community shares their insights on a specific social media issue. Facebook, Yahoo, Google and others have a lot to learn from these guys. How Do You Build B2B Relationships Using Social Media?

Study Finds Marketers Embracing Social Media Marketing In A Big Way

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Study Finds Marketers Embracing Social Media Marketing in a Big Way by Pam Dyer on January 21, 2010 Share Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption. Alterian found that 66% of respondents will be investing in social media marketing (SMM) in 2010.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

He also writes for the most popular marketing blog , is the founder of Squidoo , and is an extremely dynamic public speaker. Marketers should make great products that loyal readers or long-time friends or trusted colleagues choose to tell me about!

Why Host a Blog on Your Corporate Website?

www.clickz.com

If you were to check the number of pages indexed in Yahoo today, you would see that they have over 3,600 pages indexed. Mark joined the interactive marketing fray in early 2000 in business development with Lycos/Wired Digital and then AOL Time Warner.

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

bookmarks for December 12th December 11, 2008 at 5:02 pm What is the best way to market yourself online? I think there are many out there that don’t realize the human element of social media and think it’s just a tool for marketing oneself.