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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

B2B 210
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing?

B2B 236
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 127
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011.

B2B 219
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The 12 Startups I’ve Invested In and Why

Convince & Convert

But, given the rise of participatory financing via Kick Starter, et al and Angel List syndicates (a great way to get involved with startups with a smaller cash commitment), combined with the fact that many of the companies I’ve invested in are tools that we use daily here at Convince & Convert , I figured I’d write a post about what I’ve supported financially. It’s a game-changer for B2B.

Startup 131
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How to Turn B2B Prospects into Customers

Convince & Convert

You’ve successfully converted your B2B leads into prospects. Though he writes about software startups, his advice applies to any B2B business. It’s critical that at this step, the sales and marketing teams are working together. Marketing can compile content that answers prospects’ questions and send it out, while sales team members act as the face of your company. Does your B2B business successfully convert prospects into customers? Digital Marketing

B2B 115
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008.

B2B 153
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Building a Stellar In-House Marketing Team

Oktopost

There are an infinite amount of ways to build high-performing, well-oiled, growth focused in-house marketing teams. Listen to the Podcast Now: Or subscribe to our channel B2B Marketing Now wherever you listen to podcasts or tune in on Apple Podcasts or Spotify.

Team 99
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Truths Every Marketer Should Hear About Transformation

Oktopost

Unmasking the truth behind transformation, Elinor Kalina, CMO of Jolt joins me on our Radically Transparent podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function. B2B Marketing Podcast

Startup 99
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Fintech Social Media Marketing Done Right

Oktopost

They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in. .

Banking 116
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11 Marketing Dashboards That Make You Think

Oktopost

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. What is a marketing dashboard? Marketing performance dashboards.

Metrics 62
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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered.

Training 131
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Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. B2B buyer personas aren’t necessarily buttoned-up professionals.

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3 CEOs Talk Through Pains of Employee Retention

Oktopost

Listen to the Podcast: For more mind-blowing conversations and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

Startup 122
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VP Marketing of PandaDoc on Why it’s Okay to be Wrong

Oktopost

Shawn Herring, VP Marketing at PandaDoc takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Shawn is also an active Forbes Councils Member contributing much insight to the B2B marketing community.

Apple 62
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The Cure for Imposter Syndrome as a Marketer

Oktopost

Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. Many marketers feel it’s challenging to internalize success.

B2B 110
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Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them. Only the largest b2b enterprises approach that level of sales activity. So, here are several lessons b2b marketers can take from that high-volume learning.

B2B 101
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4 Examples of B2B Native Advertising

Oktopost

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. When it comes to B2B advertising, content recommendation ads usually tend to cast a wider net than would be advisable for B2B companies trying to reach hyper specific audience segments or is it. Some approaches contained within native advertising, however, are much better suited to B2B advertising.

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12 Market Research Software Solutions Every CMO Must Know

Oktopost

The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm. We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . B2B Marketing B2B Marketing Tools

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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. ” — Marketing Insider Group (Arsenal). Showcase reviews: Express Writers, Marketing Insider Group (Arsenal), Marketing Insider Group (Startup).

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How to Create Engaging Video Content for Social Media

Oktopost

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Born a consummate storyteller, Sivan has spent her career working in the video industry, and now serves as the co-founder and CMO of TwoHeads , a video marketing firm. Now, her company helps startups and B2B companies harness the power of video to dominate their market.

Video 87
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Top 3 Reasons Businesses Fail with Digital Marketing and Social Media

Pam Moore

·. Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? 3 Reasons Marketers fail with digital marketing and social media.

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Exact Steps to Get Your Digital Marketing Budget Approved and Boss On Board with Your Plan

Pam Moore

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Your executives don't understand social media and digital marketing.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Direct Marketing ).

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Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018. The funny thing is that many smart marketers have been taking an audience based marketing approach in everything they do in marketing and business for decades.

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Blogging for Startups: 10 Essential Tips to Make it Work

ProBlogger

Getting the word out about your startup is tough. In addition, few other marketing channels allow you to connect so well with prospective (and current) customers as well as giving you a platform to provide readers with a ton of value. To become a thought leader in your startup’s industry, and to generate quality leads through your blog, be sure to follow these ten essential steps to creating a blog presence that thrives in the crowded blogosphere. Blogging for startups.

Startup 36
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Mike Dickerson on How to Succeed in a Digital-First World

Oktopost

We’re taking the plunge into re-imagining success with a digital transformation B2B legend. He currently focuses those specialties within the Microsoft Dynamics 365 community, helping partners and marketers get the most value from the platform. B2B Marketing B2B Marketing Podcast

Apple 62
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What Are The 5 SaaS Marketing Mistakes You Should Avoid?

The Realtime Report

What Are The 5 SaaS Marketing. Without a doubt, ensuring you tick all the boxes and cover yourself from all angles during SaaS application marketing is quite hard. Marketing a startup without experience is a lot of work. A general rule of thumb for B2B is minimal clutter.

Report 91
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Derek Grant on Qualities Every Great Sales Leader Should Possess

Oktopost

Sales and marketing professionals at all levels will find value in Derek’s interview. Prior to SalesLoft , Derek led the Pardot Sales team for 7 years through the journey from a pre-revenue, bootstrapped startup through 2 years at Salesforce as part of their 3.2B B2B Marketing Podcast

Startup 84
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The Thing About Disruption

Twist Image

B2B, B2B, small, medium and large enterprises. Still, a few days ago, eMarketer published this fascinating article: CMOs Are Safeguarding Their Businesses from Market Disruptors. This is what the Chief Marketers Officers believe: "During February and March 2016, Accenture surveyed 847 CMOs and 535 CEOs worldwide about the impact of disruptive growth on their businesses. Because they're buying startups? chief marketing officer. digital marketing.

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What is Experiential Marketing and How Can B2B Companies Leverage It

Oktopost

Mature organizations that have cozied up to their customers in the past with traditional marketing channels are now facing a downright breakdown. The marketing strategies of yesterday are rendered useless — today the modern customer can tune out all and every marketing message with a single click of a button. As a result, a growing number of B2B companies are turning towards experiential marketing as a more effective discipline to cut through the overwhelming noise.

B2B 74
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Jason Stone on Why Not All Leads Are Created Equal

Oktopost

Listen to the podcast: For more thought leadership on marketing and sales alignment, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing and sales leaders?

Apple 62
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Top 12 Sales Enablement Tools

Oktopost

B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. Benefits of Sales Enablement for B2B.

Tools 72
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Is Your Brand Story Documentary-Worthy (Like Shopify)?

Twist Image

How often have you heard someone (usually in marketing) say this in a meeting? They have more than 300,000 merchants using their platform, generated over $86 million this year, with a market cap of close to $3 billion. I know Shopify since they were this scruffy little startup that my buddy, Harley Finkelstein , got involved with many years back, after trying to sell t-shirts online with their platform. digital marketing. digital marketing agency. marketing.

Brands 48
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3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel. The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007.

Startup 156
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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies.

B2B 120
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5 Strategies for Success with Real Time Marketing

Oktopost

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. But first, let’s define the term real-time marketing. What is Real-Time Marketing? Like it sounds, “real-time marketing” is marketing done in real time.

B2B 99
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8 Easy Steps to Creating a Competitive Landscape Analysis

Oktopost

Your products are top quality, your customer service is attentive, your marketing is sharp and informative, but you still see your market share slip away. The overall market outlook. Analyze their marketing strategy and offers. B2B Marketing

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing.

Marketing 219
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23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? How are social media marketing best practices evolving? How can marketers make the best use of visual content?

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Which Channels To Focus On In Your Internet Marketing Strategy

Waxing UnLyrical

With so many options for Internet marketing, how does a company figure out which ones to focus on? The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? Objectives for Internet marketing campaigns usually include one or more of the following, with varying degrees of emphasis: E-commerce revenue generation. To evaluate the effectiveness of any Internet marketing campaign, quantifiable objectives must be defined.

Strategy 102
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My Contribution at PaulWriter.com

The Marketing Blog

to contribute to their newly launched B2B portal www.paulwriter.com. The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. E.g. it could be a need arising from your marketing function or from HR or from operations. This exclusive guest post was written by Daksh Sharma is the Director and Co-founder at Iffort, a people centric digital marketing & a web-strategy consulting firm.

Marketing 134