B2B Marketing Mobile Social Media Management 
Oktopost
OCTOBER 26, 2020
Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. Clearly, your buyers are now all over social media.
Oktopost
JUNE 9, 2020
Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Mobile App.
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Oktopost
JUNE 22, 2021
It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication.
Oktopost
MAY 3, 2022
Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. That’s where customer marketing comes in. Customer marketing is becoming a necessity in the B2B world. What is Customer Marketing? Types of Customer Marketing.
Webbiquity SMM
JULY 24, 2018
Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). Social media is actually even bigger than that, though.
agora pulse
OCTOBER 1, 2019
With the right planning, you can make sure your social media is one less thing to worry about. That’s why you have to prepare your social media for the holidays now. Prepare Your Holiday Marketing on Your Social Media Accounts. Get your social calendar ready now. When that happens, social media is one of the first things to go … You can’t afford to let that happen. Prepare to spend more on social ads.
agora pulse
OCTOBER 1, 2019
With the right planning, you can make sure your social media is one less thing to worry about. That’s why you have to prepare your social media for the holidays now. Prepare Your Holiday Marketing on Your Social Media Accounts. Get your social calendar ready now. When that happens, social media is one of the first things to go … You can’t afford to let that happen. Prepare to spend more on social ads.
agora pulse
DECEMBER 23, 2020
Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. But what about when you need to master a new-to-you social platform or develop your skills?
Oktopost
JUNE 14, 2022
The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. So, where can eager B2B marketers find the best influencers?
Oktopost
AUGUST 3, 2021
Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. What is a marketing dashboard? Marketing performance dashboards.
Oktopost
OCTOBER 17, 2022
The typical B2B buyer’s journey is long and convoluted, making it hard to know where users are in the process. Social Engagement Metrics. There are a number of ways to measure user engagement, including retention rates, satisfaction scores, social engagements, and more.
Oktopost
APRIL 22, 2019
It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. So, what’s a marketer to do?!
Oktopost
OCTOBER 19, 2020
This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. How can they without their mobile numbers?
Oktopost
JUNE 21, 2022
The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. So, where can eager B2B marketers find the best influencers?
Convince & Convert
MARCH 8, 2012
This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). I can’t do social media.”
Webbiquity SMM
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Top executives: social media marketing is for thee, but not for me.
Oktopost
NOVEMBER 19, 2021
B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. Benefits of Sales Enablement for B2B.
Webbiquity SMM
JUNE 12, 2018
Content marketing and social media are the top lead generation tactics for B2B marketers. Social media, both paid and organic, is viewed as a highly effective channel for content promotion and amplification, second only to organic search. Though marketers have embraced social media, many sales pros still struggle to use it effectively. Social media use, and marketing, is increasingly visual and mobile.
Hootsuite
MARCH 9, 2020
If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. Resources Social Strategy
Hootsuite
MARCH 11, 2020
LinkedIn is the biggest social platform that caters directly to business professionals. Use them to narrow down your targeting efforts—and boost your social impact. 57% of LinkedIn users access the site using mobile devices. links, forms, video) to mobile.
Hootsuite
FEBRUARY 20, 2020
Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. GlobalWebIndex’s Social 2020. General social media statistics. different social accounts.
Oktopost
JULY 27, 2021
If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. As a result, having an effective Search Marketing strategy is more important than ever.
Hootsuite
JUNE 11, 2020
But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy. If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action.
Oktopost
OCTOBER 14, 2021
For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. Content marketing in this way isn’t a new idea, nor is it revolutionary, but there’s one crucial element to doing it successfully – actually writing the words. Social Media Posts.
Techipedia: Tamar Weinberg
AUGUST 2, 2011
With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Kristi Hines is a freelance writer and marketing consultant.
Oktopost
AUGUST 15, 2022
Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Social Media Today.
Hootsuite
NOVEMBER 25, 2015
If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. while the other will probably greatly impact your marketing budget in 2016 and beyond. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. marketers were using promoted Tweets.
Convince & Convert
DECEMBER 20, 2011
The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. It includes prognostications from 34 social media practitioners, including some of my favorite social media writers such as: David Berkowitz (whose MediaPost Social Media Insider columns you should be reading). Paul Gillin ( B2B social media guru).
Keyhole.co
MARCH 9, 2023
There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.
Keyhole.co
JANUARY 17, 2023
When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more.
Oktopost
JULY 29, 2022
Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience!
Oktopost
OCTOBER 28, 2022
Tracking social media data can be a pain. Between native social dashboards on the individual networks themselves, and the fact that each network measures different KPIs, a digital marketer or social media manager can spend hours trying to track and measure their impact on social media.
Writtent Blog
SEPTEMBER 3, 2013
Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. HubSpot’s annual gathering, held in Boston, drew an astounding 5,300 marketing professionals from 34 countries worldwide. Whether you were lucky enough to score a spot at the show, or you’re curious about some of the incredible inbound marketing lessons learned during the four-day event, we’ve compiled a list of brilliant takeaways from the conference.
Convince & Convert
MAY 10, 2012
This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch.
Oktopost
FEBRUARY 23, 2022
Dekel Wiesman, VP Marketing at TrenDemon takes on organic vs. paid social. Watch the recording: Want to hear more from renowned marketing leaders on paid social? Radically Transparent is a podcast geared towards the modern-day B2B marketer.
Oktopost
APRIL 26, 2021
One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. B2B companies are especially guilty of this — but they don’t have to be. Instead, you need to be hyper-focused on engaging with your social media audience.
Social Media Marketing
JULY 24, 2013
Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. At a digital roundtable of 100 senior marketers the state of digital marketing in Hong Kong was discussed.
agora pulse
JANUARY 22, 2021
Social media managers often overlook these important Instagram features. With all the great features on Instagram, however, it can be easy for social media practitioners and social media agencies alike to miss some.
Webbiquity SMM
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.
Buffer Social
NOVEMBER 30, 2016
When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. It’s enough to wonder … Where can you go for the best, most useful marketing information? The list here includes free online courses in a number of social media-related topics and disciplines.
Convince & Convert
MARCH 4, 2016
According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Image via Unsplash.
Convince & Convert
FEBRUARY 15, 2013
Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts. “Our mantra in social media is: We don’t own our social channels; our fans do.”
ProBlogger
MAY 22, 2016
When it comes to social media website players, Facebook is too huge to be ignored. With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. Facebook Ads offers the biggest marketing opportunity on the Internet and provide: A powerful targeting system. 10 Tips for a Better Facebook Marketing Campaign.
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