How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Leverage LinkedIn.

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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. And it’s probably because of this trend, there is an uptick every year with users on LinkedIn (it’s slow but steady). Deep, Relevant B2B Audience Insights.

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How to Get the Most Out of the New LinkedIn Product Pages

Oktopost

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages.

The Complete Guide to LinkedIn Events

Oktopost

LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events. For many businesses, LinkedIn is the busiest hub of activity involving people they most want to reach. How can LinkedIn Events help you connect with them? And why is LinkedIn Events about to become one of the most used features of the platform to connect with business decision makers? What are LinkedIn Events?

How to Create a LinkedIn Profile That Makes You Stand Out From the Crowd

agora pulse

Need to know create a LinkedIn profile or refresh your old one? Carve time in your schedule to do it with focus and purpose, so your LinkedIn profile stands apart from the thousands there. LinkedIn is an extraordinary platform for professional networking and engagement.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

20 Expert LinkedIn Guides

Webbiquity SMM

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook.

9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. 9 Ways Social Media Marketing Can Help B2B Companies.

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Using YouTube for B2B

SocialFish

And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well. At the end of each video, insert a CTA and your website URL. Start uploading today to see what YouTube can do for your B2B efforts. YouTube reigns over online video sharing.

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Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

Second those email accounts will be tied to your Facebook profile Vanity URL in my case PaulDunay@facebook.com. And fourth those Page email addresses will be tied your you Page Vanity URL such as Avaya@Facebook.com (which by the way they significantly lowered the minimum number of the Fans you need to get a Vanity URL from 1000 down to just 25!). I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. 9 Ways Social Media Marketing Can Help B2B Companies.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses.

5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster

Buffer Social

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn marketing strategy so that they can tap into the world’s largest professional network. 5 LinkedIn marketing tips to grow your Company Page 600% faster. LinkedIn is only just getting started!

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses.

How to Get More Blog Traffic – Real World Data

Webbiquity SMM

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite.

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How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

Hootsuite

More than 30 million companies use LinkedIn for business. With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. This guide will show you how to use LinkedIn for business, equip you with the best tools, and help you get the most out of your LinkedIn marketing strategy.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Cool Web Tools Social Media Marketing Twitter Anders Orsander best B2B Twitter tools best Twitter marketing tools best Twitter tools Circular Favstar Foller.me

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How the LinkedIn Algorithm Works And How to Make it Work for You

Hootsuite

LinkedIn’s algorithm tends to fly under the radar—save for the #broetry blip last year. Over the past two years, updates to the LinkedIn algorithm have spurred a more than 50% increase in viral activity. More than two million posts , videos, and articles are now filtered, ranked, and displayed in the feeds of LinkedIn’s 645+ million members. In other words, the Linkedin algorithm prioritizes personal connections based around interests. How the LinkedIn algorithm works.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Minimize the data stored in the barcode by using a shortened URL. Also, always include a URL just in case someone’s phone can’t read your barcode. Most b2b websites are still static and one-dimensional.

Top 14 Social Media Management Tools for 2021

Oktopost

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? LinkedIn company page monitoring.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. ” functionality; it’s ridiculous the platform still doesn’t display similar accounts if you mis-type a URL by one character) and three ways Twitter fans can help keep the social network vibrant.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Though Google+ sometimes gets less respect than other top social networks, it remains the 12th-largest social media site globally in terms of monthly active users—ahead of LinkedIn, and just behind Flickr and Tumblr.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. Track shares, likes, tweets, and more for any URL. Or use the multi-URL dashboard to enter lots of different web addressed and export a quick report.” Monitor brand, product, topic and keyword conversations across Twitter, Facebook, YouTube, Instagram, and LinkedIn.

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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

Webbiquity B2B Marketing Blog). Blog URL (e.g., Feed URL (e.g., Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). Share this on LinkedIn. Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B. How To Use Occupational Targeting In Facebook For B2B Leads & Sales by Search Engine Land.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? According to the TCB article,”If you live or work in Minneapolis, chances are good that you have a Facebook page, a Twitter account, and/or a LinkedIn page. Social Media Statistics by The B2B Guide to Social Media ** 5 Stars This is one of the most amazing and comprehensive sources of social media statistics anywhere (other than the Webbiquity blog marketing research section, of course).

9 Ways to Increase Website Traffic

Postcron

Publish LinkedIn articles. LinkedIn is still the go-to social site for professionals, and it’s a great place for companies to demonstrate expertise by posting original articles on LinkedIn’s publishing platform. This is especially valuable for B2B companies that want to build authority as thought leaders. Review our post on how to write LinkedIn articles that your network will love.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Find out if the username or vanity URL you want is still available across dozens of social sites? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Share this on LinkedIn. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons?

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing. You can usually see the author’s name, Google+ profile page URL, number of users in Circles, job position, geographical location, introduction, etc. Google+ will also introduce vanity URLs soon. This is a guest post by Joel Harrison.

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8 Professional Speaker Tips to Ignite Trifecta Success for Audience, Event Hosts and YOU!

Pam Moore

I speak and train all over the globe in both b2b and b2c markets. million downloads to date), my blogs, posts to my LinkedIn network of more than 365,000 followers and 13,000 connections. You don't have to blast your email, Twitter handle, LinkedIn URL or spammy promotion 20 times throughout the presentation. Have you ever listened to and watched an amazing presentation? It may have been a keynote speech, breakout or maybe even a custom private workshop?

Professional Keynote Speaker Tips for the Magic Trifecta Success with Your Audience, the Event and YOU!

Pam Moore

I speak and train all over the globe in both b2b and b2c markets. million downloads to date), my blogs, posts to my LinkedIn network of more than 365,000 followers and 13,000 connections. You don't have to blast your email, Twitter handle, LinkedIn URL or spammy promotion 20 times throughout the presentation. Have you ever listened to and watched an amazing presentation? It may have been a keynote speech, breakout or maybe even a custom private workshop?

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Enter any URL and this tool check to see if your page’s HTML code is optimized for sharing via social media. The Social Media Optimization (SMO) tool will analyze your markup code for Facebook’s Open Graph protocol, Google+ Authorship, LinkedIn, and Twitter’s Summary card data. A B2B marketing operations platform that supports planning, executing, distributing, and analyzing full-funnel content.

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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

LinkedIn. LinkedIn is a network laser-focused on business trends and networking. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Claim your business’ name and URLs. If your business has a unique name that’s a reasonable number of characters (think: sixteen or less), you probably don’t have to think twice about your URL choice.

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How to Use Marketing Forecasts to Improve Your Strategy

Convince & Convert

“People need to realize that anything with a URL technically is content. Mathew’s LinkedIn. ” He admits that marketing was never a dream of his, which he claims is far from unique, “If there is anyone who ever said, ‘I want to be a B2B marketer,’ God bless them. ’ I think it’ll all be the same and I don’t think there’ll be that difference between B2B and B2C like there was in the past.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. In a recent survey, 44% of B2B marketers said that their social media activities have had a positive effect on search performance for their websites (a figure that is likely much higher in reality, as another 27% respondents admitted they “don’t know&# what effect social has on their search results).

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. URL links). number of mentions and retweets), LinkedIn and YouTube all into one spot. expanded LinkedIn metrics are anticipated to be added within the next 30-60 days). gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO).

3 Website Metrics to Watch Daily

Cody Ward

B2B companies have a skew towards the workdays. Promote your deals and discounts on social media sites like Pinterest , LinkedIn, Facebook, and Twitter. Even better, link back to specific pages and deeper URLs. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers.

34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

Diva Marketing Blog

Add the URL to All traditional collatoral materials. If you run broadcast ads mention the url. Add link to your LinkedIn page. Use your unique Facebook URL. Include the url in the bottom right corner of every slide that you develop for presentations and speeches. Toss of a pink boa to the awesome AMA Las Vegas B2B Social Media Chapter and workshop participants. In 2004, the American Marketing Association asked to develop a workshop on blogs.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Share this on LinkedIn.

The 17 Best Photo Editing Tools

Webbiquity SMM

SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. Create new images, draw with SketchBook, or open images from your files, a URL, or an online image library. Facebook cover photo, Twitter header, Twitter image display, LinkedIn profile photo, etc.). Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas.

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Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” ” That’s up substantially from last year, but if you look at that from the converse, it means that two thirds of B2B companies have not fully embraced social marketing, which strikes me as curious at some level. Now, I like LinkedIn a lot.

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How to Build the Ultimate Online Newsroom

Webbiquity SMM

Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • A search-friendly URL structure with “news&# included, e.g. news.company.com/section/pagename or company.com/news/section/pagename (where “section&# is the content type: news releases, bios, images etc.). Maria Verven is a PR and content marketing executive with KC Associates , a Minneapolis-based b2b technology PR and marketing agency.

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The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine.