B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? Share this on LinkedIn. Share this on Technorati.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

Trending Sources

2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Share this on LinkedIn. Share this on Technorati.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).

Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. Image via BigStockPhoto.com.

Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

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The Social Media ROI Debate

Webbiquity SMM

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection. Share this on LinkedIn. Share this on Technorati.

2011 Social Media Marketing Trends

Webbiquity SMM

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Share this on LinkedIn. Share this on Technorati. Social Media Marketing b2b social media Focus Frank Days Jay Baer Lee Traupel Maggie Fox Mark Schaefer Michael Brenner Paul Dunay social media marketing trends social media predictions for 2011 social media report Stephanie Marx Twitter

How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). LinkedIn – 78%. Digging further in the details, b2b marketers are considerably more likely to find value with LinkedIn, and slightly more likely to utilize blogs, than their b2c peers. Share this on Technorati.

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Vote for Your Favorites in the B2B Twitterer of the Year Awards

Webbiquity SMM

Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. National / International B2B Services. • B2B Organizations.

How to Drive Word of Mouth in B2B Online Marketing

Bill Hartzer

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Know what your targets have done on Facebook, Twitter and LinkedIn before you pitch them anything. Share this on Technorati. By Erika Penzer Kerekes.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Share this on LinkedIn. Share this on Technorati. “Traditional&# media is struggling. Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing.

Seven Ways to Use Social Media for Business

Webbiquity SMM

Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Share this on Technorati. Though business use of social media is rapidly increasing, many executives remain skeptical of its value.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search.

Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Drive Leads through LinkedIn. Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Don’t opt someone into communications just because they’re your newest LinkedIn contact.

The New Gig: VP of Marketing & Social Media @ Strategies 360

Jason Yormark

clients outside the normal b2b and b2c environments I have. Share this on LinkedIn. Share this on Technorati. Tweet It would take a pretty sweet opportunity for me to leave. what was a pretty good situation at Microsoft. Despite the. fact that I was unhappy with my role, with. href="[link]. size-full wp-image-358" title="Strategies360Logo". src="[link]. alt="" width="300" height="167" /> some patience, I. may have been able to eventually landed elsewhere in the. company.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Share this on LinkedIn. Share this on Technorati. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons?

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. The top two goals B2B marketers identified for social media are building brand awareness and increasing website traffic.

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook.


36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. She then offers five recommendations for B2B Facebook use including offering a mix of original content and industry news, and asking questions. Share this on LinkedIn. Share this on Technorati.

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Share this on LinkedIn. Share this on Technorati.

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

If you’re looking to establish a professional relationship with someone, consider LinkedIn. LinkedIn is still seen as the more professional of the two. In a specific case, I manage a few LinkedIn groups so my email address is far more visible on the site than I’d like.

Social CRM with Google contacts and Rainmaker

Laurel Papworth

Social CRM mixes up business information with personal tweets, LinkedIn and Facebook status updates. Integrate with Facebook, LinkedIn and Twitter. s Facebook, Twitter and LinkedIn networks. Rainmaker also automates Twitter and LinkedIn connections. What is Social CRM?

12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity SMM

Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on LinkedIn. Share this on Technorati.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Build ego searches using Technorati and Google Blogsearch. Get a LinkedIn account for your professional network. Make sure your social media is listed in your LinkedIn profile. Another promotion tool: use the status section of LinkedIn and Facebook. One question: Under Home Base, you advise to claim your site on Technorati. Mark, I believe Technorati uses pinging to link to blogs. Thanks for the follow-up on Technorati, Chris. linkedin.

11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

If you ask me ‘do you do B2B marketing?’ Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

B2B Lead Generation Strategies September 13, 2010 at 2:06 pm { 155 comments… read them below or add one } Tim Ho March 24, 2010 at 10:20 am Very valuable article!

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

How do B2B social media marketing practices differ from B2C companies? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter.

Mix of Social Media Trends 2011


  Global & Local -   Big multinationals in B2B and B2C often split budgets between the corporate center, often called 'global' and the local market.

How Many Share Buttons Should You Use?

Small Business Mavericks

If your website is a tech website, for instance, then you might want to display tech-centric social icons such as Delicious, Digg, and Technorati. LinkedIn – If you are a B2B business – and even some B2C niches – you’ll want to include a LinkedIn button. When it comes to website design , one factor that bears a little forethought is how many share buttons, and which share buttons, you should use on your site.

The Ultimate Social Media Information Destination: Social Media Informer Launches

Webbiquity SMM

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Share this on LinkedIn. Share this on Technorati. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news

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100+ Social Media Monitoring Tools


Marketo B2B Social Marketing By integrating with social media solutions, Marketo can help companies extend their marketing initiatives to include B2B social media and incorporate the conversations that happen on social sites.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’


Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. How about in the B2B space?

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

Seven Ways to Revive a Neglected B2B Blog by MLT Creative. In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. 10 Essential Social Media Tools for B2B Marketers by Mashable. The Potential of Social Media for B2B Markets by The Social CMO Blog.

Social Media Strategy? Think Like a Reporter

Webbiquity SMM

In the b2b world, thought leadership content is key, but this can take different forms depending on your resources and style: blogs are the most common media , but video, podcasting, online presentations and articles are other ways to share information and education with prospects.

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Finally, share these articles using your social media tools, such as Facebook, Twitter, LinkedIn, and possibly cite them in your presentations and within blog posts. Instead, join the top four networks: Facebook, Google Buzz, Twitter, and LinkedIn.

4 Content Curation Ideas to Implement Now


Main September 22, 2010 4 Content Curation Ideas to Implement Now I caught Paul Gillin's column in B2B magazine yesterday on how curation is the new creation. Connect with Joe: Delicious: juntajoe Digg: juntajoe Facebook: joe.pulizzi FriendFeed: juntajoe LinkedIn: joepulizzi Twitter: juntajoe YouTube: juntajoe Joes Rankings Recent Posts 4 Content Curation Ideas to Implement Now Are My Customers Interested in What I Have to Say?

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. Share this on LinkedIn. Share this on Technorati.