B2B, LinkedIn and StumbleUpon - Social Media Informer

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.”

B2B

B2B Social Networking Research Marketing

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

JANUARY 7, 2010

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. Share this on Linkedin. Tweet This!

B2B

B2B LinkedIn Marketing StumbleUpon

Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The Realtime Report

AUGUST 17, 2012

LinkedIn: 174 million members. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Qzone: 576 million active users.

Social Networking

Social Networking B2B LinkedIn Tumblr

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

JANUARY 19, 2010

So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Share this on Linkedin. Share it on StumbleUpon. Share this on Facebook. Share this on del.icio.us.

B2B

B2B Marketing StumbleUpon Patterns

B2B Blogging Trends for 2011

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? But time is running out to grab the best intellectual spots of turf on the B2B blogging landscape.

Aggregage

Aggregage B2B Trends Hubspot

B2B Marketing needs a stronger Why

Buzz Marketing for Technology

SEPTEMBER 8, 2010

And I would argue this is exaggerated even more when it comes to B2B Marketing. Ok so now that I depressed you – lets talk about what I have been thinking B2B Marketers need to do. The problem is, most B2B companies don’t have a strong why. Share this on Linkedin. Share it on StumbleUpon. Enter Simon Sinek.

B2B

B2B Marketing Airlines StumbleUpon

Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I guess we head back to the core of what we do as B2B Marketers and take these lessons learned in Social Media back with us and see if we can innovate. Share this on Linkedin.

B2B

B2B Social Media Marketing StumbleUpon

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. If you look at the interview I did with Sean Geehan – he talked about the typical number of customers in B2C versus B2B and the high concentration we have in B2B that account for the most of the revenues.

B2B

B2B Curation Communities Marketing

1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. Share this on Linkedin. Share it on StumbleUpon. Tweet This!

B2B

B2B Advertising CPC Marketing

2011 B2B Marketing Trends

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Share this on LinkedIn. Share it on StumbleUpon. Both figures were up slightly, but similar to last year.

B2B

B2B Trends Marketing Technorati

B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Share this on Linkedin. Share it on StumbleUpon.

B2B

B2B Marketing Loyalty StumbleUpon

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. This is actually good news for the B2B Marketer. Share this on Linkedin.

B2B

B2B ROI Communities Marketing

Going Mobile with B2B Marketing – Part II

Buzz Marketing for Technology

FEBRUARY 25, 2010

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Share this on Linkedin. Share it on StumbleUpon. Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010.

B2B

B2B Mobile Marketing Foursquare

In B2B Marketing: Content is Media

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. Share this on Linkedin. Can you stick to it?

B2B

B2B Content Marketing StumbleUpon

Vote for Your Favorites in the B2B Twitterer of the Year Awards

Webbiquity SMM

NOVEMBER 8, 2010

Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers).

B2B

B2B Twitter Committee Technorati

Social Media Listening for B2B Marketing

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Share this on Linkedin. Share it on StumbleUpon. The trick is you just have to be able to listen and show up to the right conversations! Tweet This!

B2B

B2B Social Media Radian6 Tweetdeck

Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

B2B

B2B Social Media Marketing Sample

Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Share this on Linkedin. Share it on StumbleUpon. I actually tried to tackle this question a few times on my blog before. Tweet This!

B2B

B2B Social Media Marketing Survey

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

MARCH 2, 2010

Share this on Linkedin. Share it on StumbleUpon. Related posts: B2B Marketing Content: Lure or Lasso? Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Stay tuned to this blog for more updates and to see how we are doing that! Tweet This! Share this on Facebook.

B2B

B2B Engagement Marketing Sentiment

Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Share this on Linkedin. Share it on StumbleUpon. Tweet This! Share this on Facebook.

System

System B2B Facebook Marketing

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

MARCH 18, 2010

Share this on Linkedin. Share it on StumbleUpon. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Share this on del.icio.us. Share this on Reddit.

B2B

B2B Platform Social Media Marketing

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile. Which common mistakes should you avoid?

LinkedIn Tips B2B Findability

Why is Google Scared and What it means for B2B Marketing!

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? Share this on Linkedin. Share it on StumbleUpon. Tweet This!

B2B

B2B Google Marketing Mobile

Going Mobile with B2B Marketing

Buzz Marketing for Technology

FEBRUARY 23, 2010

Share this on Linkedin. Share it on StumbleUpon. Related posts: Why is Google Scared and What it means for B2B Marketing! If you can hook them on the value of your content then its just a matter of getting them to agree to receive it in a new channel. Tweet This! Share this on Facebook. Share this on del.icio.us.

Mobile

Mobile B2B SMS Marketing

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Share this on LinkedIn. Share it on StumbleUpon.

Aggregator

Aggregator Paper.li B2B Content

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Engineering

Engineering Social Media Hubspot Marketing

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

JANUARY 28, 2010

Share this on Linkedin. Share it on StumbleUpon. I think growing and focusing on this group is the key to igniting more WOM in your business! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Send this page to Print Friendly. Email this to a friend?

Influencer

Influencer B2B Marketing Wikipedia

B2B Marketing Content: Lure or Lasso?

Buzz Marketing for Technology

FEBRUARY 4, 2010

Share this on Linkedin. Share it on StumbleUpon. The hard part is creating the content – the fun part is finding ways to get it seen by others and have them drive back to your site or blog and engage with you! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

B2B

B2B Content Marketing Syndication

Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

AUGUST 11, 2010

Share this on Linkedin. Share it on StumbleUpon. 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision. We hope you agree! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Send this page to Print Friendly.

Advertising

Advertising Facebook Adwords B2B

The Ultimate Social Media Information Destination: Social Media Informer Launches

Webbiquity SMM

AUGUST 25, 2010

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Share this on LinkedIn. Share it on StumbleUpon. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news. Tweet This!

Social Media

Social Media Aggregator B2B Technorati

The New Gig: VP of Marketing & Social Media @ Strategies 360

Jason Yormark

JANUARY 6, 2011

clients outside the normal b2b and b2c environments I have. Share this on LinkedIn. Share it on StumbleUpon. S360 is a strategic. communications firm offering a full-team approach to marketing, government relations, business strategy, creative services and. public relations. I really look forward to working with. Related Posts.

Social Media

Social Media Strategy Technorati StumbleUpon

Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

JUNE 30, 2010

B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention. Share this on Linkedin. Share it on StumbleUpon. Tweet This! Share this on Facebook.

B2B

B2B ROI StumbleUpon Comparison

How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

APRIL 27, 2010

B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). LinkedIn – 78%. And small businesses with anywhere from 2-100 employees were most likely to see this benefit. Digg this!

Report

Report Social Media B2B Newsvine

The 4 P’s to Social Media Marketing

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. I think this strategy is exceptionally good for B2B marketers with long lead cycles. Share this on Linkedin. Share it on StumbleUpon.

Social Media

Social Media Marketing B2B StumbleUpon

How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking

Social Bookmarking StumbleUpon Engineering Sites

How to Drive Word of Mouth in B2B Online Marketing

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Know what your targets have done on Facebook, Twitter and LinkedIn before you pitch them anything. Share it on StumbleUpon. By Erika Penzer Kerekes. – Add value. – Get it on video. Share this on del.icio.us. Tweet This!

B2B

B2B Marketing Small Business Technorati

Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

AUGUST 25, 2010

Share this on Linkedin. Share it on StumbleUpon. Related posts: Going Mobile with B2B Marketing – Part II So in my last blog post – Going Mobile with. Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Why is Google Scared and What it means for B2B Marketing!

iPhone

iPhone Brands Apple Microsoft

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

JUNE 15, 2010

Share this on Linkedin. Share it on StumbleUpon. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Tweet This! Share this on Facebook.

Social Media

Social Media Lurker Crowdsourcing Wiki

Customers don’t care about Channels

Buzz Marketing for Technology

APRIL 8, 2010

Share this on Linkedin. Share it on StumbleUpon. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Tweet This!

B2B

B2B StumbleUpon Digg Reputation

2014 Is The Year Of Social Metrics

Small Business Mavericks

DECEMBER 30, 2013

LinkedIn delivers a lot of traffic to B2B sites. StumbleUpon. Facebook is a big traffic referral source for a lot of websites – especially business-to-consumer sites. Twitter has always been a heavy traffic source for all kinds of websites, and Pinterest is no slouch either. Of course, not all traffic is equal.

Metrics

Metrics Tumblr StumbleUpon B2B

2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

JANUARY 5, 2010

B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. Share this on Linkedin. Share it on StumbleUpon. Brands that fail to adjust will be left out in the cold. Tweet This! Share this on Facebook. Share this on del.icio.us.

StumbleUpon

StumbleUpon Digg Reddit B2B

2011 Social Media Marketing Trends

Webbiquity SMM

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Share this on LinkedIn. Share it on StumbleUpon. Facebook added more than 150 million new users in 2010. So what’s next? Share this on Facebook.

Trends

Trends Social Media Marketing Technorati

Social Media Informer Launches

Idaconcpts

AUGUST 26, 2010

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Share this on LinkedIn. Share it on StumbleUpon. Social Media Infomer is a new hub and aggregator for social media content makes it easier to cut through the noise and find a signal. Email this to a friend? Tweet This!

Social Media

Social Media Aggregator Technorati B2B

Understanding the Value of Social Media Data

Buzz Marketing for Technology

APRIL 21, 2010

Share this on Linkedin. Share it on StumbleUpon. Related posts: CMO Challenges in Driving Data into Insights A good friend and former colleague of mine Dan Neely, Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Share this on del.icio.us. Share this on Reddit.

Data

Data Social Media Radian6 B2B

What are the Best Social Networks for B2B Marketing? (Research)

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Trending Sources

Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The 4 C’s of B2B Marketing

B2B Blogging Trends for 2011

B2B Marketing needs a stronger Why

Social Media – is it really mainstream in B2B Marketing?

B2B Marketing needs to Curate a Vibrant Community

1:1 Social Advertising in B2B Marketing

2011 B2B Marketing Trends

B2B Marketers Fate Rests in the Hands of a Few

B2B Marketing: Trust + Community = ROI

Going Mobile with B2B Marketing – Part II

In B2B Marketing: Content is Media

Vote for Your Favorites in the B2B Twitterer of the Year Awards

Social Media Listening for B2B Marketing

Social Media Lead flow in B2B Marketing

Social Media Budget Ratio in B2B Marketing

Creating Engagement in B2B Marketing

Will Facebook replace your B2B Marketing email system?

How to Choose a Social Media Listening Platform for B2B Marketing

Best LinkedIn Guides, Tips and Tactics of 2010

Why is Google Scared and What it means for B2B Marketing!

Going Mobile with B2B Marketing

Content Aggregation: The Future of (B2B and Consumer) Media?

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Influencers vs Advocates in B2B Marketing

B2B Marketing Content: Lure or Lasso?

Facebook Advertising for Dummies (Wiley)

The Ultimate Social Media Information Destination: Social Media Informer Launches

The New Gig: VP of Marketing & Social Media @ Strategies 360

Getting a customer is not the end goal it’s the middle

How Marketers are Using Social Media for Business: New Report

The 4 P’s to Social Media Marketing

How to Get Found Where Your Buyers are Looking: Web Presence Optimization

How to Drive Word of Mouth in B2B Online Marketing

Could AT&T kill the iPhone Brand?

Do you need to be an Extrovert to be in Social Media Marketing?

Customers don’t care about Channels

2014 Is The Year Of Social Metrics

2010 – Welcome to the Age of Customer Service

2011 Social Media Marketing Trends

Social Media Informer Launches

Understanding the Value of Social Media Data

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