Buzz Marketing for Technology

JANUARY 7, 2010

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution. Late last year LinkedIn launched an advanced search feature on their site. Share this on Linkedin. Tweet This!

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Four out of five LinkedIn members drive business decisions. Four out of five LinkedIn members drive business decisions.

Groups 128

Groups Groups LinkedIn Microsoft 128

Keyhole.co

MARCH 11, 2024

Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success. Let’s get started!

Template 52

Template Templates Analytics LinkedIn 52

Oktopost

SEPTEMBER 28, 2020

LinkedIn has exploded. So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Users on the platform are bombarded daily with content.

LinkedIn 107

LinkedIn B2B How To Metrics 107

Webbiquity SMM

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. Guest post by Lexie Lu.

LinkedIn 186

LinkedIn How To CPA B2B 186

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Firebelly

OCTOBER 12, 2015

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Social Media & SEO. Denys Prykhodov / Shutterstock.com. Learn more ].

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Groups Groups LinkedIn Social Media 100

Webbiquity SMM

OCTOBER 17, 2023

LinkedIn is, of course, the top social media platform for B2B marketers. Social media managers earn less than most of their marketing peers; $73,568 overall, compared to SEO mangers ($89,687), content marketing managers ($98,809), or digital marketing managers ($109,757). Thoughts on these studies?

Research 257

Research Report Social Media CPM 257

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Just 29% use LinkedIn for business. ( of updates were sent to LinkedIn. The Marketing Scope ). MediaPost ). Marketing Profs).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Share this on LinkedIn. You can download the executive summary for free (or pay $400 for the full report ).

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B2B Trends Marketing Technorati 185

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Create On-Site SEO Content. Yet another way to increase a brand’s influencing power is to create on-site SEO content in the form of landing pages, service/sales pages, and blog posts.

Influencer 288

Influencer Brands Policies Privacy 288

Convince & Convert

DECEMBER 5, 2014

This keeps him on top of the performances of SEO , partnerships with other companies, and social media, all of which are intertwined in the marketing strategy. Similarly, Rob runs two MarketingProfs LinkedIn groups: one exclusively for MarketingProfs Pro members, and one that’s open to anyone who wants to join. Kevin Spacey.

B2B 153

B2B Social Media Google Construction 153

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. For example, you might work with the design team to create engaging graphics or with the SEO team to optimize your campaigns for search engines.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile. Which common mistakes should you avoid?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. My word to you, point your efforts towards B2B. how to win.

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B2B Social Media Case Study Consultant 180

Oktopost

JUNE 24, 2021

Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the recording: Want to hear more from marketing leaders? Meet Julia Polisuk.

B2B 122

B2B Apple Authentication YouTube 122

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Meet Rick Haring. Stay in the Loop.

B2B 118

B2B Apple Loyalty Hosting 118

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. This will boost your SEO ranking, making it easy for your prospects to find you. Guest post by Samantha Waites. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

SEPTEMBER 28, 2021

Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. I was surprised at first when I heard about LinkedIn bans, but now nothing surprises me. Lisa Sicard loves helping others to thrive online through social media, blogging, and SEO. How will I connect with my friends today?

Social Networking 265

Social Networking Guidelines How To Policies 265

Convince & Convert

DECEMBER 5, 2014

This keeps him on top of the performances of SEO , partnerships with other companies, and social media, all of which are intertwined in the marketing strategy. Similarly, Rob runs two MarketingProfs LinkedIn groups. . “I’m the social hub for the messages that all the units need to get out,” he says. Kevin Spacey.

B2B 113

B2B Social Media Google Construction 113

Webbiquity SMM

DECEMBER 26, 2012

A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR? 8 Steps to Leveraging PR for SEO by iMedia Connection. ” Best Practices In B2B PR by Fast Company.

Tips 202

Tips B2B Journal SEO 202

Convince & Convert

JANUARY 23, 2015

Tweetable Moments Treat your LinkedIn page like a website. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Optimize Your LinkedIn Page. Have a structure in place for updating your LinkedIn company page.

LinkedIn 60

LinkedIn Social Media B2B Publishing 60

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

The Social Media Incubator

DECEMBER 22, 2014

LinkedIn will become B2B leader. After offering a publishing platform for its users in 2014, LinkedIn continues to grow as the B2B social networking leader. LinkedIn has also excelled at its paid services, and the number of premium LinkedIn accounts shows their success. It’s off to the races!

Marketing 182

Marketing B2B Engineering LinkedIn 182

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

Tips 62

Tips B2B LinkedIn Team 62

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

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Groups Groups LinkedIn Template 109

The Realtime Report

AUGUST 25, 2020

This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. SEO strategies will be discussed later in this article. The other aspects of following a theme can apply to the company photos on Yelp or the cover photos on LinkedIn and Facebook.

Small Business 251

Small Business Social Media Strategy Marketing 251

Webbiquity SMM

SEPTEMBER 9, 2013

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Yes, SEO (which increases website visibility) is a key component of WPO, but it’s only one component. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

DECEMBER 13, 2011

LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Create valuable backlinks for SEO. Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Sprout Social

SEPTEMBER 30, 2022

If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it. Along the same lines, you may notice a prospect is looking for a professional recommendation—an SEO expert for example. If you’ve worked with an SEO super-star, share.

Tips 131

Tips Authentication LinkedIn Groups 131

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

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B2B Adwords ROI Hubspot 100

Koka Sexton

DECEMBER 31, 2022

For example, social media platforms like Facebook, Instagram, and Twitter are great for engaging with customers, while search engine optimization (SEO) is more effective for getting your content in front of potential customers who are searching for related topics. Skills needed. Communication. Collaboration. Creativity. Strategic Planning.

Strategy 92

Strategy Marketing B2B ROI 92

Oktopost

OCTOBER 19, 2020

Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence. Let’s say we put out a post to our LinkedIn company page, our prospect engaged with it, and even added a comment (a positive one at that). How do we use social engagement activity to impact and influence lead scoring?

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Engagement B2B Data Social Media 118