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How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

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20+ Cool Social Media and Web Tools

Webbiquity SMM

A powerful real-time social search engine that not only displays results for a specified term or phrase, but lets you filter results by source (e.g., A social media monitoring tool that combines powerful features (e.g., Social Website Analyzer. 5 Free B2B Marketing Tools by Modern B2B Marketing. Share this on Bebo.

Tools 188
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. Share this on LinkedIn. JustUnfollow.

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Lessons learned and intelligence gleaned from these metrics feed back into the execution phase, driving and refining additional projects.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

How are marketers really using social media? Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Metrics and reporting. Many include at least the most popular blogs as well.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

(Seth Godin): Seth Godin suggests ideas that will make social media slowly work for you as an organization. Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Which approach best suits you?

Marketing 265