Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. On Instagram, there are over 1 billion monthly active users as of 2018 , with 90% of those users under 35 – that’s a ridiculous amount of people. Tip #1: Build the Right Audience.

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B2B Instagram Hashtag Meme 125

Social Media Today

APRIL 30, 2019

How can B2B marketers tap into the power of Instagram to reach their social media goals? We spoke with our friends on #SMTLive to get others opinions on the matter, and here is what we learned.

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B2B Instagram Tips Marketing 167

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). PRIORITY PLATFORM: Facebook and Instagram Advertising. Source: Square.

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B2B Social Media Brands Hubspot 150

Ignite Social Media

JULY 6, 2022

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . Today, use our expertise at Ignite to help you discover the five best social media networks for your B2B marketing campaigns.? . In fact, 80% of the total B2B leads come from LinkedIn.? .

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B2B Platform Social Media YouTube 96

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. Over half of millennials are active users on Instagram. You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. Hubspot Provides Value through Rich Content.

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B2B Instagram Brands Hubspot 158

Oktopost

JULY 18, 2019

If keeping up to date with the latest social media news is one of your favorite pastimes, then you are most likely aware of the rumors circulating about the plan for Instagram to hide the like counter. Her tweet stated that “Instagram is testing hiding like count from audiences” and showed screenshots of what this change would look like.

B2B 101

B2B Instagram Metrics Social Networking 101

Social Media Strategies Summit

AUGUST 4, 2020

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. LinkedIn for B2B Social. Social media deserves more investment.

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B2B Social Media Strategy How To 130

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

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B2B Influencer LinkedIn SEO 126

Oktopost

NOVEMBER 14, 2022

While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy. Let’s dive in on how B2B influencer strategy works, and how you can apply it to your business. How does a B2B influencer strategy work? What are the benefits of a B2B influencer strategy?

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B2B Influencer Strategy Industry 70

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? How to Succeed with B2B Facebook Ads.

B2B 118

B2B Facebook How To Campaign 118

Social Media Strategies Summit

JUNE 24, 2022

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Since its launch in August 2020, search activity around Reels has caught and overtaken another of the platform’s video-based features, Instagram Stories: Image source. What Are Instagram Reels? Check out our Instagram Reels 101. Image source.

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Examples Instagram Brands Transportation 166

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Instagram Reel ideas for fashion and retail brands. View this post on Instagram. View this post on Instagram.

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Types Instagram Brands Collaboration 116

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. Some of the main platforms for social media influencer marketing include Instagram, TikTok, Youtube, Twitter, Instagram, LinkedIn, and others. How does influencer marketing work in B2B? How and where do you find influencers for B2B marketing?

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B2B Influencer Marketing ROI 59

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Visually SM

JANUARY 26, 2015

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. Number of followers: 39,000.

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Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. Number of followers: 39,000.

Feed 100

Feed Feedly B2B Instagram 100

Oktopost

JANUARY 27, 2020

Today is the day: we’ve added Instagram to the Oktopost employee advocacy platform. Now your employees can share company content to their personal Instagram accounts, amplifying your brand’s reach beyond corporate channels. We talked about why Instagram should be a part of a B2B marketing strategy not once and not twice.

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Instagram B2B API Mobile 90

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Webbiquity SMM

APRIL 30, 2020

Are you using efficient Instagram tools to boost your sales? Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Why Instagram? But Instagram is one of the fastest-growing networks. billion active users.

Instagram 159

Instagram Tools Hashtag Authentication 159

Firebelly

MAY 14, 2012

Here are your 5 must-reads on Instagram marketing that we don’t want you to miss. The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity. By Andy Parker In just the past few weeks, there has been an explosion of brands jumping on the Instagram bandwagon. 5 Creative Ways to Use Instagram for Marketing.

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Instagram B2B Marketing Trends 236

Keyhole.co

OCTOBER 16, 2023

From keeping your content organized to helping your account grow, Instagram hashtags benefit your social media visibility. Today, we’re sharing the ultimate Instagram hashtags guide so you can strengthen your presence on the platform. What are Instagram hashtags? Here’s how: 1. But what makes a hashtag tick?

Hashtag 52

Hashtag Instagram How To UGC 52

Ignite Social Media

FEBRUARY 13, 2020

What is more, social media marketing and email marketing can go hand in hand, and using Instagram marketing can be a great way to get more email signups. Why Should You Use Instagram Marketing for Email Signups. With the growing popularity of Instagram, it’s no wonder that more and more companies use Instagram for business promotion.

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Instagram Marketing How To Collaboration 157

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. LinkedIn is, of course, the top social media platform for B2B marketers. The post Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports appeared first on B2B Marketing Blog | Webbiquity.

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Research Report Social Media CPM 257

Oktopost

SEPTEMBER 9, 2019

As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Digital marketing and the technology that supports it is changing every day, and b2b marketing tools offer stronger support for lead generation efforts than ever before.

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B2B Tools Metadata Marketing 78

Keyhole.co

MAY 15, 2023

Wondering when you should post on Instagram to get the most visibility and engagement? The best time to post on Instagram isn’t an exact science, but as a general guideline, the best time to post is roughly morning to midday. Why does it matter when you post on Instagram? Instagram’s algorithm prioritizes new content.

Instagram 52

Instagram B2B Tourism Engagement 52

Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But the approach is similar: first, IBM identified relevant creators.

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Influencer Campaign Marketing B2B 186

Oktopost

MAY 22, 2018

Snapchat found a mode of storytelling that became a near-overnight success, and Instagram Stories jumped on the bandwagon. Instagram Stories are often […].

Instagram 96

Instagram B2B Tools Marketing 96

agora pulse

JANUARY 22, 2021

Bonus Materials: FREE Instagram Strategy Ebook. Are you using Instagram as thoroughly as you can? Social media managers often overlook these important Instagram features. Every month without fail for the past three years, Instagram has at least announced new features if they didn’t also release some.

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Features Instagram Hashtag Social Media Management 124

Oktopost

FEBRUARY 28, 2022

View this post on Instagram. SAP is a major multinational B2B brand with more than 100,000 employees and offices located in a long list of countries including Germany, India, China, Brazil, Canada, France, and the United States. Check out our on-demand webinar on What Employee Advocacy Brings to the Table for B2B Brands !

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Company B2B Brands How To 138

Keyhole.co

JULY 5, 2023

With over 2 billion monthly active users , Instagram is one of the most popular social media platforms today. As a consumer, you’re likely spending a good deal of your day on Instagram, interacting not only with your friends but also brands. Without further ado, here’s how to use Instagram to market your brand new store.

Instagram 52

Instagram Meme Tips Marketing 52

Oktopost

JULY 20, 2023

It’s called Threads, and it’s been developed by none other than the Instagram team. It’s like taking the best of Instagram’s photo and video-sharing capabilities and expanding it to include text-based communication. Threads and the B2B Landscape So, what does all this mean for businesses in the B2B landscape?

Conversation 91

Conversation B2B Community building Instagram 91

The Realtime Report

AUGUST 17, 2012

Instagram: 80 million users. via Instagram. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. LinkedIn: 174 million members.

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

Webbiquity SMM

AUGUST 24, 2021

Instagram Facts and Stats. Instagram advertising reaches 1.22 Roughly 60% of Instagram’s global advertising audience is between the ages of 18 and 34. Instagram ads reach 140 million users in the U.S., 17 of the 20 most popular Instagram accounts are celebrities. and 31 million in the U.K.

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Social Networking HootSuite Advertising LinkedIn 217

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. We’re living in the age of the influencer, and Instagram is still the capital of their kingdom.

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B2B Strategy Marketing Conference 96

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

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B2B Company Instagram Cost 170

Webbiquity SMM

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Investigate Instagram. MediaPost ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

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Metrics Analytics Instagram Tools 145