Oktopost

FEBRUARY 28, 2022

Finally, don’t forget to check social media for even more insights. Social media has a different tone than formal surveys and employee feedback on Glassdoor, so you may be able to find more candid feedback here. Oktopost is a social media management platform that integrates employer branding into its digital presence.

Company 136

Company B2B Brands How To 136

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. In addition, the data from your social employee advocacy program should not live in a silo. Today’s B2B buyers trust people, not brands. Don’t get me wrong. I love LinkedIn.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. What’s in it for you? The longer a lead is left unattended, the colder it gets.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

FEBRUARY 28, 2021

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. In addition, the data from your social employee advocacy program should not live in a silo. Today’s B2B buyers trust people, not brands. Don’t get me wrong. I love LinkedIn.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. Email marketing falls under the umbrella of marketing automation.

Team 107

Team Hubspot Marketing SMS 107

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Social CRM: What Is It?

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? And this, my friends, is an opportunity for you.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Earlier this year, Sprout announced a new integration with Microsoft Dynamics 365 which complements our existing suite of CRM and help desk integrations including Salesforce, HubSpot and Zendesk.

Reddit 101

Reddit Hubspot API Reputation 101

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buzz Marketing for Technology

DECEMBER 22, 2010

And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week! In January I started on a product with the Avaya Labs (formerly Bell Labs) team to create what is now known as the Avaya Social Media Manager. Related posts brought to you by Yet Another Related Posts Plugin.

B2B 177

B2B Hubspot Class Forums 177

Sprout Social

JULY 14, 2023

Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions. B2B brands are improving revenue through smarketing. This means your company risks losing valuable opportunities to connect with consumers.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Sprout Social

APRIL 15, 2020

Many outlets like the GlobalWebIndex , IbisWorld , and HubSpot are publishing regular data reports on the global impact of coronavirus to help businesses do just that. It’s almost inevitable that your KPIs, social metrics and data will be affected by the current crisis. Above all else, be kind to yourself during this time.

Strategy 142

Strategy Metrics Hubspot Retail 142

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Oktopost

JULY 13, 2023

Remember those long-gone days when marketing teams would be wrapping up a productive meeting – maybe checking their Blackberries for IMs or tapping a couple closing notes into their palm pilots – when the plucky new intern would say, ‘Hey, what about this social media stuff?’ You know, sites like Myspace. The best part? The downside?

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. A brand marketing solution is a tool that enables businesses to develop, manage, and promote their brand to prospects. Social media management Not all brand marketing tools focus on social media.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game.

Social Media 117

Social Media B2B How To ROI 117

Buffer Social

AUGUST 8, 2017

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Here are 25 of the very best social media management tools out there.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that.

Software 62

Software Communities Forums Hubspot 62

Writtent Blog

SEPTEMBER 3, 2013

There was an audible gasp when HubSpot Co-Founder and CTO Dharmesh Shah opened his keynote presentation with a slide that read “inbound marketing is not the answer.” HubSpot software isn’t closing their doors, and to be clear, inbound marketing still works. Social Media. Inbound Marketing Is Not the Answer.

Conference 72

Conference Marketing Hubspot Metrics 72

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

B2B 112

B2B Software Marketing Price 112

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Take the introduction of new AI tools recently.

HootSuite 108

HootSuite Brands Price Collaboration 108

Oktopost

OCTOBER 23, 2023

Yet, amid the myriad complexities you face as a marketer, one significant barrier stands out: the ability to distinguish and effectively track the sources of leads within Customer Relationship Management (CRM) systems. Source: Hubspot Jump Ahead Why distinguish between inbound vs. outbound leads in your CRM?

How To 62

How To Team Campaign System 62

Sprout Social

AUGUST 14, 2023

With our social media management platform, your team executes seamlessly across tactics to maximize your reach and engagement. Sprout is suitable for businesses of all sizes—enterprises and small to medium-sized businesses—that have built a social presence and are continuing to invest in social media marketing.

Platform 71

Platform Tools Curation LinkedIn 71

Oktopost

APRIL 12, 2021

B2B marketing is becoming increasingly visual, and the best place to flex your brand imagery is social media. As to other networks, HubSpot reports that Facebook visual content sees 2.3x As to other networks, HubSpot reports that Facebook visual content sees 2.3x Digital Asset Management for Social Media.

Library 116

Library Collaboration B2B Hubspot 116

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

agora pulse

MARCH 1, 2021

“A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. If you haven’t but you live, breathe, and work in the world of social media, then I’d highly recommend that you do. So how do you, specifically, get more leads using social media?

How To 174

How To Hashtag LinkedIn Newsletter 174

Oktopost

JANUARY 17, 2024

They measure these top-of-the-funnel activities, such as website visitor count, mentions on social media, and email list signups. First, you find ways for prospects to hear about your brand by showing up in their search results, favorite blogs, and social media feeds. Place in the funnel: Bottom of the funnel.

Metrics 62

Metrics Cost Hubspot Analytics 62

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

JULY 6, 2012

This is Episode 23 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features DJ Waldow of Waldow Social. Read on for insights from DJ and some social media news from Eric and Jim ( this week : LinkedIn and Twitter break up). image via Hubspot. Listen Now.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

MARCH 27, 2017

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Fortunately, social media management tools are increasing in number and sophistication as well.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. ” — Cent Muruganandam.

Tools 100

Tools Twitter Sample Samples 100