Buzz Marketing for Technology

NOVEMBER 28, 2012

Take a hotel website: some are using social and loyalty data to enhance the customer experience from booking through checkout. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. What are their preferences while engaging with a brand they return to again and again?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Webbiquity SMM

NOVEMBER 23, 2015

For example, this blog is focused on B2B marketing. Luxury hotels in Ireland. But the topics of pitches I’ve received recently include: New healthcare discoveries. The most expensive cities in which to hire a personal trainer. New international statistics about flowers and plants. The end of McDonald’s Dollar Menu.

Blogger 100

Blogger Airlines Hotels Influencer 100

Convince & Convert

AUGUST 25, 2011

Held at the hotel adjacent to the Arizona Cardinals’ football stadium, where I formerly spent 10 Sundays each year, New Media Optimization Summit offers an outstanding mix of keynotes and hands-on workshops. Marketing Sherpa B2B Summit (September 26-27 Boston). Marketing Sherpa B2B Summit (October 24 and 25 San Francisco).

Eventful 127

Eventful Social Media B2B Conference 127

Koka Sexton

OCTOBER 18, 2014

Selling online can be its own Amazing Race, except we don’t (necessarily) have to eat bizarre foods or skydive off of a Vegas hotel to reach our goals. A recent IDC study found that 71% of B2B buyers rejected a sales connection because it wasn’t the right time for the solution.

Tips 96

Tips Template Templates LinkedIn 96

Twist Image

MARCH 15, 2018

They see the glamor of speaking a few times a month, the planes, the hotels, the marketing materials, the speaking fees. Think B2B or B2B. images of yourself (speaking and headshots) that can be easily downloaded (low and high resolution), and additional graphics (book covers, logos, etc.), Don't ever say "no." brand evangelist.

How To 58

How To Eventful B2B Conference 58

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. I know of THOUSANDS of unique, exciting activities in areas all over the country that charge less than $50 for people to participate in.

Klout 100

Klout Eventful Policies Hosting 100

Writtent Blog

MARCH 10, 2014

Hotel chain The Four Season’s clientele are a uniquely urbane and well-traveled bunch, which is why just any content wouldn’t do. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. Pace: Four Seasons Magazine. Hammock: Health to You.

Content 85

Content Marketing Energy Case Study 85

Sprout Social

APRIL 13, 2022

Hotels and hospitality brands saw a moderate shift in Instagram engagement times. How Loews Hotels & Co succeeds at scale with Sprout Social’s all-in-one platform. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter.

Instagram 122

Instagram Tourism Travel Education 122

Sprout Social

JULY 6, 2022

Hotels and hospitality brands saw a significant shift in Facebook engagement times. How Loews Hotels & Co succeeds at scale with Sprout Social’s all-in-one platform. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter.

Tourism 114

Tourism Facebook Travel Education 114

Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List.

Social Media 148

Social Media Strategy Consultant B2B 148

Buffer Social

JUNE 16, 2016

Amanda Perino , Hotel V – Developing engaging content streams across all social media channels. Scott Caldwell , Skills Development Scotland – Developing our B2B social media marketing strategy. Jaana Nystrom , Gplussa – Like every week, keeping my 23 Buffer accounts’ queues well filled with good content.

Social Media 40

Social Media Social Media Management Project Marketing 40

Sprout Social

JANUARY 25, 2019

Another example of a B2B company that is producing great resources is customer identity company Signal. The company has a watch factory, a leather factory and a bicycle workshop in Detroit, and most recently opened a hotel there. The video shows the hotel lighting up on the streets of Detroit. We hope you’ll visit soon.

Engagement 109

Engagement Hotels Brands How To 109

Convince & Convert

FEBRUARY 24, 2010

Manage Expectations Brandie Feuer is Director of Marketing for the Tropicana Hotel in Las Vegas. Otherwise, you’ll never be able to move fast enough if you’re trying to ponder your options in real-time. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Compete 115

Compete Conference Organization Social CRM 115

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. A case study of the Shangri-La hotel group, for instance, revealed a 75% increase in job clicks with the addition of a Career Page. And that all starts with creating a killer LinkedIn Company Page.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Most b2b websites are still static and one-dimensional. Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

JULY 21, 2010

Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. Did you catch that part about being transferable and sub-licensable? You don’t lose ownership rights, but you do lose control over how your content can be used. All rights reserved.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

APRIL 28, 2010

But more than 80% of those impressions, from “I love Sweet Leaf Tea &# to “I’d rather die than sleep in this hotel&# are created by just 16% of the U.S. The Science of Inequality – How To Find Your Influential Social Customer » [link] by @jaybaer #B2B #B2C #CMO [link] Kelli Schmith RT @DebWeinstein: MUST Read!

Social Media 147

Social Media Strategy Influencer Social CRM 147

Sprout Social

JULY 31, 2018

I’ve booked a hotel because I saw various events there on my Instagram Stories. I’ve looked up thought leaders and B2B vendors because I saw them mentioned by people I respect on Twitter. Eventually I signed a contract.

ROI 73

ROI Journal Metrics Instagram 73

Convince & Convert

FEBRUARY 23, 2012

An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. They surveyed about 2,500 B2B consumers or buyers. If ever there was a justification to invest in content marketing on the B2B side, a number like this is definitely it. Jay : That’s Dead Sea Scrolls in our business.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

AUGUST 4, 2010

Their brand management account followed me on Twitter after I posted, and retweeted my positive tweets. They seem to get it. Still no contact from customer service. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

SEPTEMBER 21, 2010

link] Travel Trends – Social Fallacies, Smaller DMOs, Leading Hotels, Benchmarking, Disneyland Gets twitterjacked « Travel 2.0 [.] &# And I reply, “I don’t build web sites. I market them.&# People tend to think they’re one in the same. Great stuff, thanks Jason. strategy) [.] All rights reserved.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 10, 2012

Actually, sitting here with me in an undisclosed hotel room in New Orleans, Louisiana, Marcus Sheridan, The Sales Lion. We should’ve gotten a bigger hotel room. Jay : No question, especially if you’re in B2B, where you have smart phone penetration that’s upwards of 80 percent in most cases.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

APRIL 8, 2014

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. ” Does Facebook Work for B2B Lead Generation? by Marketo Blog.

Facebook 223

Facebook Marketing B2B Advertising 223

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. You could be at a meeting or in a hotel room with just your iPad and be able to jump on a meeting and see the slides and everything. It’s sort of a visual Evernote, but on that platform.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Convince & Convert

FEBRUARY 9, 2012

B2B teams tend to be more spread out. Very classic B2B. It’s not like you need to avoid it simply because it’s B2B. So get that notion out of our head that it doesn’t matter because it’s B2B. Eric: That’s a good point. Jay: Thank you, Eric Boggs. There tends to be more people using the tools.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

B2B teams tend to be more spread out. Very classic B2B. It’s not like you need to avoid it simply because it’s B2B. So get that notion out of our head that it doesn’t matter because it’s B2B. Eric: That’s a good point. Jay: Thank you, Eric Boggs. There tends to be more people using the tools.

Company 112

Company Retail iPad Google 112

Convince & Convert

APRIL 7, 2010

Depends on your resources and how big these geo-apps get. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

SEPTEMBER 21, 2010

Even with more and more sessions being staged outside the convention center in adjacent hotels, SXSW cannot get much bigger without serious impact to the attendee experience. The logistics were horrible, and I actually thought they were kidding, when someone told me there were sessions in hotels outside of the conference hall.

Social Media 126

Social Media Strategy Conference Eventful 126