Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

B2B 263

B2B Social Networking Research Marketing 263

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route.

B2B 130

B2B LinkedIn Strategy Brands 130

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 121

B2B Communities Brands Loyalty 121

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Koka Sexton

JANUARY 5, 2023

Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Tracking metrics such as click-through rate, return on ad spend, and web traffic can be incredibly helpful in assessing the performance of your B2B marketing campaigns. Market Research and Analysis. Digital and Social Media Marketing.

Metrics 140

Metrics B2B ROI Advertising 140

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. For one thing, it seems employees like it.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. This is where the strategic utilization of social media comes into play. This is where the strategic utilization of social media comes into play. The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. Research is a key part of developing a strategy and keeping a program on track.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. In particular, the campaign focuses on TikTok’s Bold Glamour filter, which looks too real.

Influencer 186

Influencer Campaign Marketing B2B 186

Sprout Social

FEBRUARY 5, 2024

Use social data to inform intentional campaigns that align with culture Review your social media analytics and social listening data to identify ways to specialize campaigns and identify unique opportunities. Talissa Beall, Strategic Services Consultant at Sprout, led several DEI efforts throughout her career in social.

Social Media 111

Social Media Authentication Communities Campaign 111

Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Target Customer Research in a Nutshell . Do you REALLY know your customer?

Research 78

Research Template Templates Training 78

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Data 140

Data Social Media Sentiment Team 140

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Blogging Supports Social Media Marketing.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Hootsuite

MARCH 11, 2020

Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender. Note: Much of the research and data provided by LinkedIn and other survey organizations are presented in the gender binary. Source: Digital 2020. 30,000-$49,999: 20%. Get Started.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? What are the benefits of social media for financial services?

Platform 84

Platform Social Media Insurance Education 84

Webbiquity SMM

AUGUST 24, 2021

Recent posts here detailed 12 Fascinating Facts About Global Internet Use in 2021 and 15 (More) Fascinating Facts About Internet and Social Media Use in 2021 , compiled from that report. National Geographic stands apart from that group, at #11. Other Social Media Platforms. Facebook Facts and Statistics.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

agora pulse

DECEMBER 9, 2020

Bonus Materials: FREE Social Media Content Calendar. What are the best times to post on social media? Here’s a look at why that is and how to find the best time to post your social content. The social channels you use. Learn more about posting content: How to Strategically Post in Facebook Groups.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

OCTOBER 19, 2011

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing.

Social Media 230

Social Media Jive Marketing B2B 230

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? With social media, the only guarantee we have is change.

Template 167

Template Templates Social Media Social Networking 167

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Platform 118

Platform Social Media Tumblr Reddit 118

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . With over 30 different tools for SEO, social media, content creation, and market analysis, this versatile toolkit merits a look from any digital marketing professional. Facebook Groups. per month per user.

Software 81

Software Research Marketing Price 81

Convince & Convert

DECEMBER 19, 2014

Research and Insight. Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!).

Social Media 129

Social Media B2B Research Groups 129

Webbiquity SMM

MAY 21, 2015

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research.

Social Media 100

Social Media Marketing B2B List 100

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. However, the most advanced programs see higher benefits in many vital areas.

B2B 140

B2B Research Influencer Marketing 140

Oktopost

DECEMBER 13, 2020

With social media being the third largest engagement channel, just after email and website , this means that both sales and marketing leaders need to help one another find the next lever to enhance lead generation and social selling capabilities. The Importance of Social Engagement Insight.

Engagement 87

Engagement Social Media B2B Team 87

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. RIMOWA also showed the ads to custom audience groups comprising previous website visitors. Whenever an NFL player suffered an injury deemed to be turf-related, Pennington responded in real-time on social media.

Brands 130

Brands Facebook Influencer Campaign 130

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 57% of marketers say content marketing is their top external social priority this year. B2B Marketing Insider ).

Statistics 207

Statistics B2B Content Marketing 207

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

Groups 109

Groups Groups LinkedIn Template 109

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media B2B Strategy Consultant 147

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Develop a Diverse Content Strategy. Pay Attention to Insights.

B2B 107

B2B LinkedIn Tips Marketing 107