Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess? Tweet This!

Brands 227

Brands Content Microsoft StumbleUpon 227

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. 6 Common LinkedIn Mistakes Small Businesses Make, and What You Should Do Instead by OPEN Forum.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

FEBRUARY 10, 2011

10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share it on StumbleUpon. Another excellent selection of free themes, including Heliumified which has a nice Apple-like look and feel.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JANUARY 24, 2011

Or use /forums too see only results from discussion forums, /date to sort results by recency, or even create your own slashtags. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Share it on StumbleUpon. Social Media Monitoring Tools. Share this on Facebook. Post on Google Buzz.

Tools 206

Tools Social Media Lithium Sysomos 206

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Have you ever wondered how many posts get published each day? Over 1 milion posts! Yes, that’s right!

Strategy 93

Strategy Content Marketing Influencer 93

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Have you ever wondered how many posts get published each day? Over 1 million posts! Yes, that’s right!

Strategy 60

Strategy Content Marketing Influencer 60

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

MAY 26, 2010

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Share it on StumbleUpon. Creating Engagement in B2B Marketing A recent Cone Inc.’s

B2B 252

B2B eBook Marketing Aggregator 252

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Discussion forums. LinkedIn, Facebook).

B2B 175

B2B Social Media Marketing Microblogging 175

Buzz Marketing for Technology

JULY 7, 2010

I met Sean at a recent ITSMA Marketing Leadership forum. He has a forthcoming book that I am also really looking forward to reading called the B2B Executive Playbook where he will be talking about how to create sustainable and predictable growth. So tell me about the typical concentration of B2B customers versus B2C customers?

Groups 183

Groups Groups B2B Forums 183

Webbiquity SMM

JULY 12, 2010

In the b2b world, thought leadership content is key, but this can take different forms depending on your resources and style: blogs are the most common media , but video, podcasting, online presentations and articles are other ways to share information and education with prospects. Share it on StumbleUpon. Share this on Facebook.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. Share it on StumbleUpon. Share this on Mixx.

Tips 179

Tips Press Release Reputation B2B 179

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Kirtsy is a social news network; there are also forums and even Yahoo! Your target market might be hiding in a niche forum somewhere out there. Drive Leads through LinkedIn. Answers Yahoo!

Social Media 278

Social Media Strategy Yahoo Communities 278

Webbiquity SMM

OCTOBER 5, 2010

Dirk Singer uses data from an ExactTarget study to show that “US Twitter users in April 2010 were far more likely than general Internet users to post to forums (75% vs 25%), blog (72% vs 14%), comment on blogs (70% vs 23%) and post ratings / reviews (61% vs 20%). 7 Insanely Useful Ways to Search Twitter for Marketing by OPEN Forum.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Viper Chill

APRIL 26, 2010

StumbleUpon One of my favourite time wasters and ways to find new websites, StumbleUpon, has over 10 million people who have installed their toolbar and are actively using the service. StumbleUpon can send you huge amounts of traffic. StumbleUpon is one of the most forgiving social sites.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Rebekah Radice

APRIL 30, 2017

Lots of websites, social media groups and forums. This is the number one content marketing choice for most B2B and B2C businesses. Pick a handful of websites, Facebook Groups, and online forums designed to connect like-minded bloggers. Stumbleupon. High demand. Lots of easy to find customers online. Competition.

Domain Name 144

Domain Name How To WordPress Meme 144

Kikolani

AUGUST 5, 2010

Freelance resources – a list of great freelance blogs, forums, podcasts, job boards, and more. Ultimate guide to social bookmarking content creation: Digg and StumbleUpon – how to create content that appeals to these different networks. How B2B companies utilize Facebook. Personal Development / Self Improvement.

Mashup 121

Mashup Resources Facebook Engineering 121

Techipedia: Tamar Weinberg

JANUARY 5, 2009

StumbleUpon How to Become a Top StumbleUpon User (or Why You Shouldn’t Really Bother) (Dosh Dosh): Maki gives a straight honest assessment of the social bookmarking site. Internet Marketer’s Guide to StumbleUpon (ViperChill): A beginner’s guide into using StumbleUpon for your marketing efforts.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Rebekah Radice

APRIL 30, 2017

Lots of websites, social media groups and forums. This is the number one content marketing choice for most B2B and B2C businesses. Pick a handful of websites, Facebook Groups, and online forums designed to connect like-minded bloggers. Stumbleupon. High demand. Lots of easy to find customers online. Competition.

Domain Name 60

Domain Name How To WordPress Meme 60

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. You can filter any results to view mentions on Facebook, Twitter, Website/Blogs, Forums etc.”

Tools 207

Tools Social Media Netvibes Sample 207

Techipedia: Tamar Weinberg

APRIL 14, 2010

You can’t only write comments on forums. Here are the links if you are interested: Man Killed by Social Media 7 Steps to B2B Sales Leads Reply Tamar Weinberg April 19, 2010 at 1:31 pm I never disagreed with that point, Jason. Yup, you can’t just chat with people on Twitter and broadcast on Facebook. Answers Yahoo!

Social Media 267

Social Media SEO Blogger Communities 267

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? The least popular major networks are Flickr, Tumblr and StumbleUpon. ( B2B Infographics ). B2b companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). B2B Infographics ). Pamorama ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

AUGUST 16, 2010

5 Ways That Sales People Can Benefit From Using Social Media by OPEN Forum. 10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Top 10 Social Media “Power Friending&# Tips by OPEN Forum. 6 tips for connecting with social media content by iMedia Connection.

Social Media 200

Social Media Tools Strategy Tips 200

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. That’s to say that if you use a public forum to insult, attack, or demean others on your personal time, you may find that impacting your company by association. Answers Yahoo!

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

JANUARY 24, 2012

Tumblr is now attracting over 90 million unique visitors every month; StumbleUpon drives over 50% of all social network traffic) as well as helpful how-to’s (e.g., B2B Social Media Guides. Turn B2B Buying Into a Social Experience by iMedia Connection. 6 Best Practices For Small Business YouTube Marketing by OPEN Forum.

Social Media 190

Social Media Tips ROI Nielsen 190

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

StumbleUpon Sending more than one story to your network daily. Submitting a story from another social news site to StumbleUpon for more visibility and eyeballs. This infraction goes for all social sites that accept submissions, and not just StumbleUpon.) The key to success is moderation. Excess converts to spam.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Buzz Marketing for Technology

JUNE 27, 2008

Don’t forget places like YahooGroups, Craigslist, and online forums. Use Digg, StumbleUpon, Del.icio.us Make sure your passport accounts (above) point to your blog and sites. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Make eye contact. September 2004. August 2004.

Social Media 280

Social Media Brands Technorati RSS 280

Webbiquity SMM

AUGUST 26, 2010

5 Fantastic Facebook Fan Page Ideas to Learn From by OPEN Forum. 4 Tips for B2B Marketing on Facebook by Mashable. Do your research (particularly for b2b marketing) and pursue audience quality over quantity. Share it on StumbleUpon. 10 Secrets of a Winning Facebook Fan Page by Palmer Web Marketing. Share this on Bebo.

Advertising 215

Advertising Facebook Marketing B2B 215

Techipedia: Tamar Weinberg

APRIL 28, 2010

Thanks for taking the time to spell out the needed changes in a public forum–maybe this will get Facebook’s attention. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! We can hope! Answers Yahoo!

Facebook 277

Facebook Issues MySpace Privacy 277

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Gmail and StumbleUpon are the fastest growing methods, however. Among the multitude of stats you can find here about blogging, LinkedIn, Facebook, Twitter, video, social gaming and more: • 49% of B2B journalists have blogs. Or that 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219