Small Business Mavericks

OCTOBER 28, 2015

Forums are a great place to hang out and listen. Many times, you can connect and establish relationships with company big wigs on their own forums. Technology company employees in particular tend to use their own forums a lot. So head to the forums. Internet marketers tend to hang out there a lot, too.

B2B 70

B2B Forums Marketing Proposal 70

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. If you look at the interview I did with Sean Geehan – he talked about the typical number of customers in B2C versus B2B and the high concentration we have in B2B that account for the most of the revenues.

B2B 219

B2B Communities Curation Marketing 219

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Therefore our spending patterns are typically reversed.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Twist Image

SEPTEMBER 1, 2016

B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). That feels like it could be the story of a B2B or B2C opportunity. . b2b content marketing.

B2B 45

B2B eBook Forums Marketing 45

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

SEPTEMBER 28, 2020

Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. She’s an expert on all things B2B content marketing, and her strategic marketing insight has been featured in publications like Forbes, Business.com, Upwork.com, and Managers.org.uk.

LinkedIn 108

LinkedIn B2B How To Metrics 108

Oktopost

DECEMBER 1, 2021

He has delivered over 50 keynotes, sessions, and workshops around the globe each year (pre-Covid) having graced the stages at the most prominent digital conferences in the world including Dreamforce, Content Marketing World, SMX, Business Insider Trends Festival, Marketing Profs B2B Forum, Marketo Marketing Nation, and more.

Microsoft 109

Microsoft B2B Apple Conference 109

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Explore it today and let us know how social listening supports your B2B strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Webbiquity SMM

APRIL 13, 2021

For content creators, Clubhouse provides a forum where you can set up a “room,” invite people (and other Clubhouse users can decide to join in), and have a conversation. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. An Android version is in the works.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

B2B 129

B2B Social Media Proposal Google Reader 129

Social Media Strategies Summit

FEBRUARY 24, 2021

Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. Forums and messaging boards devoted to the hobby were also awash with people discussing migraine treatments. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on.

Communities 134

Communities B2B How To Forums 134

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Koka Sexton

DECEMBER 31, 2022

You can also use influencers and social media to build a presence, as well as participate in relevant communities and forums. A B2B marketing professional must have the following skills in order to be successful in leveraging a brand presence across multiple channels: Soft Skills: Leadership. Skills needed. Communication.

Strategy 92

Strategy Marketing B2B ROI 92

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing. Initiating meaningful conversations is critical.

Strategy 52

Strategy Twitter Tips Marketing 52

Webbiquity SMM

FEBRUARY 14, 2020

Social media itself is teeming with self-help groups and forums that aim to help like-minded professionals. The post How to Showcase Your Social Media Skills and Land Your Dream Job appeared first on B2B Marketing Blog | Webbiquity. Fortunately, the information you’ll need is easy to find.

Skills 165

Skills Social Media Social Media Management HootSuite 165

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. trillion U.S. dollars in 2022.

Retail 91

Retail Video Microsoft Loyalty 91

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Influencer Research Marketing 140

Webbiquity SMM

DECEMBER 13, 2011

In almost any major city, on almost any day, there are various types of business networking events: breakfasts, happy hours, seminars, forums and other types of events where local business people can meet each other and form new connections. Expand your network of connections.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Convince & Convert

JULY 1, 2014

ReadyTalk reached out to customers who fit any of the following criteria: Customers who hand given them an NPS score of 8 or higher on the yearly customer satisfaction survey Customers who previously participated in advocacy activities such as case studies Customers who talked positively about ReadyTalk in social forums Customers who expressed brand (..)

Case Study 164

Case Study Brands B2B Marketing 164

Socialmedia.biz

FEBRUARY 18, 2021

Why forums alone don’t work. Featuring exclusive insights from experts spanning industries from B2B marketing to STEM publishing, the Collective Intelligence eBook tackles the problems facing businesses and industry experts in this chaotic web climate and offers practical solutions. Collective stupidity. Collective intelligence today.

eBook 60

eBook Forums B2B Project 60

Webbiquity SMM

JANUARY 23, 2024

Holger Sindbaek, the founder of Online Solitaire , said: We began to monitor conversations in gaming forums and social communities, where players often discussed what they loved and lacked in other games. The post How to Use Social Listening to Retain More Customers appeared first on B2B Marketing Blog | Webbiquity.

Sentiment 142

Sentiment How To Trends Analysis 142

Buzz Marketing for Technology

JANUARY 26, 2011

Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Let me explain …. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Let me explain ….

B2B 256

B2B ROI StumbleUpon Comparison 256

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 77

B2B Sentiment Analysis Influencer 77

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Comments, forum posts, podcast mentions, you name it.

Reputation 94

Reputation Sentiment Analysis Notification 94

Oktopost

NOVEMBER 30, 2023

This way, you won’t have to miss engagements from Reddit, blogs, or any other social forum. Get Active on Social Forums Private subreddits are often a significant source of dark social. Get Active on Social Forums Private subreddits are often a significant source of dark social.

Forums 62

Forums Reddit Analytics Sentiment 62

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community.

Social Media 230

Social Media Jive Marketing B2B 230

The Realtime Report

OCTOBER 3, 2012

The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. It includes executives in both B2B and B2C companies, and over 80% of members represent brands valued at over $50 million. Do you agree?

Bazaarvoice 184

Bazaarvoice Data Influencer Survey 184

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Business monitoring AI analytics can analyze data in news articles, forums like Reddit and social conversations simultaneously, on both your brand and competitors.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Technology. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 230

Social Media SM2 Energy Microblogging 230

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. So, hopefully by now, you’re convinced that SEO, SMM and blogging can and should work in concert to generate leads for your B2B company. Keyword Research/SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

MegaBytee

MARCH 8, 2021

Examine The Nature of Your Business:- First of all, you have to consider whether your business is B2B(Business to business) or B2C(Business to consumer). Participate In Forum Discussions: – Forum discussions are really helpful for your business. How many posts do they post in a day?

Social Media 52

Social Media CPC How To Forums 52

Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess?

Brands 227

Brands Content Microsoft StumbleUpon 227