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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Reddit. Stumble upon something good?

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. And Twitter, which “ranks&# tweets to determine trending topics. Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. So we need to buy Radian6 or Argyle Social or Involver.” Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies.

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. So we need to buy Radian6 or Argyle Social or Involver.” Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Need to see the increase in Twitter followers over time? Unfortunately, Facebook keeps its data close to the vest for now, which is why Swix can't pull it out (and why companies like Radian6 can't monitor Facebook status updates from afar). Presto, a pretty graph in about 3 seconds flat. link] jaybaer Yes indeed.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

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