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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Brand authenticity matters.

B2B 259
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Brand awareness: What it is and strategies to improve it

Sprout Social

But how do you become a familiar face within your followers’ feeds versus someone they just scroll past? For example, check out how Hinge has their Twitter profile set up. Or how brands like Hubspot couple important announcements with graphics instead of just using text? — HubSpot (@HubSpot) September 21, 2022.

Strategy 131
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. HubSpot offers everything from a CRM, to a CMS, to a customer service platform.

Tools 84
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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

B2B companies have an attention problem. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Within hours, Legere reached out on Twitter to praise the work. The bigger the brand, the harder it is for B2B vendors to stand out. Click To Tweet.

Campaign 147
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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

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11 Types of Video Content Every Business Needs to Create

Rebekah Radice

Whether you choose to go Live on Facebook , Instagram, Youtube, or Twitter, there are many ways you can use it. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. What topics feed into that. Don’t be shy to go Live. Give your followers a behind-the-scenes look at your business.

Types 119
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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

It’s also more algorithmically driven than the other platforms, with the For You feed recommending content based on your previous engagement habits. Twitter Marketing Strategy. With 436 million monthly active users , Twitter is a comparatively small fry among major social networks. Analyze Your Twitter Audience Demographics.