Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

B2B 209

B2B Engineering ROI Social Media 209

Oktopost

APRIL 14, 2023

Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform. Real-life example: A B2B company was running an advocacy campaign to promote a new product launch.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Eight companies have 50 or fewer followers. •

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

DECEMBER 13, 2011

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to. Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? 10 Reasons You Need to Build Your Personal Brand (white paper).

Template 167

Template Templates Social Media Social Networking 167

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Share this on Facebook. Could Facebook become a Lead Nurturing platform? Could Facebook become a Lead Nurturing platform?

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Share this on Facebook. Could Facebook become a Lead Nurturing platform? Could Facebook become a Lead Nurturing platform?

Types 255

Types Content Case Study Press Release 255

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts.

Content 124

Content Brands Findability Marketing 124

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. ex dont list a white paper on YouTube). I think this strategy is exceptionally good for B2B marketers with long lead cycles.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Pam Moore

NOVEMBER 23, 2020

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. Share this on Facebook. Tweet This!

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Facebook – 87%.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

JANUARY 4, 2017

I can help you use free marketing with Facebook NOW! You can’t build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. So what is the moral of this story? They launch the blog.

Social Media 167

Social Media Social Networking Training Instagram 167

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

Social Media 245

Social Media B2B Marketing SEO 245

Twist Image

MAY 3, 2012

Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. white paper.

Findability 106

Findability Social Media Case Study ROI 106

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Share this on Facebook. Tweet This!

B2B 252

B2B eBook Marketing Aggregator 252

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Combat negative Word of Mouth.

B2B 102

B2B How To Technorati Case Study 102

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. I think in the next few years you will have ways of tagging pages with 1x1 pixels so you can effectively track the traffic to and from things like Facebook.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. Hopefully you make the cut! :).

Conversation 78

Conversation Template Templates Marketing 78

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. That’s a content distribution opportunity that B2B marketers should not overlook. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. That’s a content distribution opportunity that B2B marketers should not overlook. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How did you get involved in social media?

Social Media 130

Social Media Retail Education Airlines 130

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. ” white paper. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password.

ROI 138

ROI Social Media Social CRM Survey 138

Pam Moore

OCTOBER 16, 2019

You are forcing your agency to work in a silo of Facebook, Twitter or LinkedIn vs letting them help you integrate social media into the DNA of your business. 15 Tips to Zoom Your Brand (white paper). When and why you must also work on your own internal processes and infrastructure to best support the agency. Need more help?

Social Media 60

Social Media Consultant How To Training 60

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. But there are a lot more people on Slideshare, Facebook, and other blogs than there will EVER be on your own. White papers. Bailey Gardiner is mostly blog-oriented too.

Content 129

Content Marketing Cost Metrics 129

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. If you are a visual B2C brand, such fashion or foodie blogs, you will want to leverage Pinterest, Instagram, and Facebook.

Content 55

Content B2B How To Reputation 55

Buzz Marketing for Technology

JUNE 27, 2008

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Find out more and download the paper today. Election 2008. Enterprise 2.0. Enterprise Rave 2.0.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. When it comes to social media advertising , Facebook is known as the top dog. However, LinkedIn Ads may be a better option for B2B companies. Job hunting.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Oktopost

SEPTEMBER 6, 2022

B2B and B2C marketing strategies are distinct in many ways – but need they be so different? Sure, B2B strategies target the pragmatic, logic-driven mindset, while a B2C marketing strategy targets the emotionally-driven consumer. And, by using elements of B2C strategy, B2B marketers can attract, engage, and retain more customers.

B2B 62

B2B Strategy Proposal Template 62

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. “Like” their Facebook pages. Content is like singing a song.

B2B 190

B2B Social Media Alltop Marketing 190

Buffer Social

NOVEMBER 30, 2016

Facebook pages. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers. Monitoring strategies for Facebook, Twitter, and more.

Class 40

Class Skills Social Media Marketing 40