Webbiquity SMM

JUNE 20, 2011

Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data. With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Writtent Blog

JULY 17, 2013

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. If you’re a B2B company, how big are the companies you’re trying to acquire? The following elements should make an appearance in your persona profile: 1.

Sample 99

Sample Samples Research Company 99

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. The social side is interesting when it comes up in B2B or B2C. Josh: Good point.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. They need to snap up that Facebook name pronto.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Koka Sexton

JULY 19, 2016

I was the first person at LinkedIn focused on social marketing in the B2B businesses. It was an event that popped up on a bunch of radars in the company. With all of the excitement I realized that I missed B2B. Linkedin wasn’t just the platform I talked about, now it was the company that I worked for. Transformation of company.

LinkedIn 40

LinkedIn B2B Team Focus Group 40

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

Finally, I see Twitter being a terrific communication tool for brands to use to update their audience on events. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? This is especially hard to measure in the B2B world. link] jaybaer Thanks for the comment Jon. Great example!

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers.

Social Media 120

Social Media Strategy Mobile Consultant 120