33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

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Video for B2B Marketing [Podcast]

Oktopost

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. Find these answers and many more in this compilation of 30 compelling content marketing statistics and facts. B2B Marketing Insider ). B2B Marketing Insider ). B2B Marketing Insider ).

140+ Social Media Statistics that Matter to Marketers in 2020

Hootsuite

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. General social media statistics. Social media advertising statistics. Instagram statistics. Facebook statistics.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). B2b vendors?

The Absolute Guide to B2B Advertising on Quora

Oktopost

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground.

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How to Create a B2B Video Marketing Strategy

Oktopost

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. Or maybe 93% of B2B marketers use content marketing.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? What type of posts generate the most engagement on Facebook?

47 Social Media Statistics to Bookmark for 2017

Sprout Social

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. While those social media statistics might not be that shocking, it does show how the landscape of the industry can drastically change in a just a few years. Twitter Statistics.

Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

If you answer “Yes” to at least on of these questions, our collection of blogging statistics will definitely be of great help to you. 7) B2B marketers who use blogs generate 67% more leads than those that do not. 10) 33% of B2B companies use blogs.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? General Social Media Marketing Facts and Statistics. An amazing statistic, given that nearly 20% of the adult U.S. Less than half view social media as important for supplier/partner engagement. (

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. The best way to “go viral” is to engage millions of users, each of whom share through small networks.

4 Unexpected B2B Sales Techniques That Close the Deal [Infographic]

Oktopost

This is especially true in B2B sales, where the cycle is longer, and there are more people you need to convince. This ties into the well-established B2B selling concept of relational sales, or consultative selling, where the objective is to build a relationship with the customer.

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If You’re B2B, What Day You Tweet Doesn’t Matter

Convince & Convert

One of my favorite findings from the research (which analyzed more than 250,000 social media messages sent via the Argyle Social platform in 2011), is that despite what you may have heard, for B2B companies it really doesn’t matter what day you send your tweets. (at least on weekdays).

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

How are B2B marketers using social media differently from their B2C counterparts? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. LinkedIn Statistics. Earnest B2B ). Earnest B2B ). Earnest B2B ). Earnest B2B ).

Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Shifting the B2B Media Research Model.

Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

2018 content marketing trends, statistics and predictions. Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand.

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Mobile Marketing Statistics on Technology. Mobile Marketing Statistics on Strategy.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Engagement” (such as likes, shares, etc.)

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

2017 content marketing statistics. Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. 2017 Content Marketing Statistics and Trends.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. The best way to “go viral” is to engage millions of users, each of whom share through small networks.

Going Mobile – Vital Tips for B2B Digital Marketing Success

Buzzlogix

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. nearly half of the B2B marketers it surveyed were not investing in mobile marketing and almost all those that did, used it only to engage existing clients. You need to remember that B2B clients are also customers.

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52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013

The Realtime Report

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.”

Social Media Stats: The Best of 2013

The Realtime Report

What were the biggest stories in social media statistics this year? B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30). Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20).

The New Formula for Connecting with B2B Buyers [Infographic]

Social Selling Masters

Statistics show that 72% of buyers use social media to research a product before they make a purchase. Here are 3 ways social selling has changed the B2B sales process. How You Engage with Buyers Matters. A 4-Step Path to Improving Buyer/Seller Engagement.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

How do B2B social media marketing practices differ from B2C companies? Social Media Statistics. Third, the survey was heavily consumer-oriented; b2b figures would be different. Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing.

49 Noteworthy Social Networking Stats and Facts

Webbiquity SMM

Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? 10 Interesting Social Media Statistics by Jeff Bullas.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

” For example*: Videoconferencing and unified communications provider Advanced AV writes about meaningful applications for video technology, such as keeping sick children engaged and reshaping healthcare delivery. 62% of B2B technology companies use a blog to market their products.

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15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. The heart of the digital and social online world of today is driven by two big things.

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15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. The heart of the digital and social online world of today is driven by two big things.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Are there differences between B2B and B2C in social media? The statistical similarity shocks me. 2) B2B and B2C are really not that different, on many levels.

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. Know your market (B2B). 6 Social PR Statistics and Facts. Image credit: B2B PR Sense Blog.

Top 8 Content Calendar Platforms

Oktopost

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. Content Marketing Statistics.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. That’s a remarkable statistic and the operative word in that sentence is ‘serious.’…Recruiters

7 Surprising Differences Between Male and Female Millennials: Webinar Recap

Ignite Social Media

Note: For the purpose of these statistics, we’ve defined millennials as 18-32 year olds.) And we already told you that the male millennial were much more likely to engage with a brand via a messaging app or live chat functionality.

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19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity SMM

As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. Photos see more engagement than videos on Instagram.( Twitter is more effective for B2B influencer marketing.