Oktopost

NOVEMBER 6, 2023

Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. LinkedIn research shows 75% of B2B buyers use social media to make buying decisions, with 50% using LinkedIn specifically.

B2B 84

B2B Team Conversation Education 84

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. The goal of social selling is primarily focused on driving sales, generating more leads from social media, and building personal brands for sales professionals.

B2B 62

B2B Metrics Comparison Education 62

Writtent Blog

APRIL 25, 2013

If you answer “Yes” to at least on of these questions, our collection of blogging statistics will definitely be of great help to you. 1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. 7) B2B marketers who use blogs generate 67% more leads than those that do not.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the trends in recruitment with the followers they have. Engagement to the Next Level.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. billion, are active social media users.

Data 131

Data B2B Statistics Social Media 131

The Realtime Report

DECEMBER 31, 2013

What were the biggest stories in social media statistics this year? B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30). Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). Google+ Is Now #2 Social Network (Jan 28).

Klout 144

Klout Social Media Statistics Tumblr 144

Writtent Blog

JULY 10, 2013

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Mobile Marketing Statistics on Technology. 15% of time on mobile internet is spent on social networking websites.

Statistics 108

Statistics Mobile comScore Marketing 108

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. While those social media statistics might not be that shocking, it does show how the landscape of the industry can drastically change in a just a few years. Facebook Statistics. Twitter Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Oktopost

APRIL 8, 2021

Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost. If you’re generally active on social media, you’re likely familiar with network algorithms. P2P over B2B.

Social Media 103

Social Media B2B Statistics Types 103

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Past 20 years: Internet becomes prevalent means for tech brands to connect and engage directly with customers, from end users to IT decision makers.

Strategy 178

Strategy B2B Marketing Research 178

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? (It’s 25 Social Media Facts and Statistics. e-Strategy Trends ). Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

JANUARY 4, 2023

Connecting with followers to build a community online, then working to keep that community active and healthy by responding to messages and creating ongoing opportunities for engagement. Social media advertising. Using paid tools on the social networks to get your content in front of a larger audience.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Kikolani

JUNE 28, 2016

Hanna gives three reasons you should stop thinking of your audience : it fails to cultivate relationships; it treats social networks nothing but distribution channels; it kills engagement. Just change the approach: don’t think of building an audience but a community, as the community is what brings engagement.

Statistics 100

Statistics B2B Vimeo Social Networking 100

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. ” It’s been catapulted from relative insignificance into social media stardom. .”

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Marketing Survey Metrics 100

Kikolani

JUNE 28, 2016

Hanna gives three reasons you should stop thinking of your audience : it fails to cultivate relationships; it treats social networks nothing but distribution channels; it kills engagement. Just change the approach: don’t think of building an audience but a community, as the community is what brings engagement.

Statistics 60

Statistics B2B Vimeo Social Networking 60

Hootsuite

NOVEMBER 25, 2015

It feels like every month a social network unveils a new social media advertising tool. If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Webbiquity SMM

JUNE 20, 2019

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. Social Media Freedom. Drive revenue.

LinkedIn 166

LinkedIn Brands How To Training 166

Pam Moore

DECEMBER 7, 2017

Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: . 2018 content marketing trends, statistics and predictions. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Webbiquity SMM

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. LikeAlyzer provides daily updated Facebook statistics for your company or other Pages of interest.

Tools 100

Tools Sample Samples Facebook 100

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. It’s auto-magical.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. Getting the vibe right means your audience engages and becomes vocal advocates for your brand.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Take a listen to episode #275 of the Social Zoom Factor podcast to learn the Top 10 LinkedIn Power Tips to Ignite Your Brand and Business Results.

LinkedIn 78

LinkedIn Tips Brands Training 78

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in.

Statistics 139

Statistics LinkedIn Marketing B2B 139

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Visually SM

AUGUST 19, 2020

If your brand doesn’t have a social media presence yet, it might be missing out on a lot of customers. According to Oberlo’s Social Media Statistics 2020 , about 45% of the world population is on social media. As you can see, there are many advantages to building a social media presence for your company.

Social Media 130

Social Media Brands Reddit Platform 130

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Razor Social

JUNE 1, 2017

If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business. Let me show you some interesting statistics that will demonstrate how effective LinkedIn can be for lead generation. I’m going to help you change that!

LinkedIn 111

LinkedIn Tools Social CRM Widget 111

Convince & Convert

MARCH 4, 2016

Rather than focusing on followers, page views, or impressions, analyze your data on website analytics, audience engagement, and most importantly, conversions. 79% of B2B marketers believe social media is an effective marketing channel, but you must be able to provide data and facts using your marketing software.

ROI 60

ROI Statistics Software Metrics 60

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Is it alright to still use short quickly consumable pieces of content such as quotes, statistics and factoids? Don't give up yet though.

ROI 60

ROI Content Training Statistics 60

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Is it alright to still use short quickly consumable pieces of content such as quotes, statistics and factoids? Don't give up yet though.

ROI 60

ROI Content Training Template 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Ignite Social Media

MAY 31, 2016

Read on to determine if your social media marketing strategy should shift to reach these two varying audiences. Note: For the purpose of these statistics, we’ve defined millennials as 18-32 year olds.) More than a quarter of millennial men said it was to meet new people, and 20% reported that it was to network for work.

Yammer 60

Yammer Buy Social Networking Report 60

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Oktopost

FEBRUARY 19, 2024

Social media can be a tough place to be. So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Social media platforms are constantly evolving, with frequent updates to algorithms and new features. Where Are B2B Marketers Posting Most Often?

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B2B Trends Social Media Strategy 62

Convince & Convert

FEBRUARY 1, 2016

From the moment of initial contact, engagement, and into long-term retention, brands are using journey mapping to analyze and fine-tune their entire tunnel through the content they put out. and, “What associations and social networks does Victoria belong to?” Much like the the Gen Z customer, journey mapping is introspective.

Content 60

Content Tips Analysis Curation 60