Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Let me explain …. Share this on del.icio.us.

B2B 219

B2B Curation Communities Marketing 219

Oktopost

JANUARY 10, 2022

She reveals how to make B2B social less boring and why you don’t always need to take the conventional approach to social media, and why it’s important to take calculated risks in the ever-changing world of social.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. We typically see 40 to 50 percent of social media mentions happening in Twitter so this is a good place for us to focus our energy. Share this on Reddit.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the Recording: Want to hear more from renowned marketing leaders?

B2B 118

B2B Apple Loyalty Hosting 118

Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But the approach is similar: first, IBM identified relevant creators.

Influencer 186

Influencer Campaign Marketing B2B 186

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Oktopost

MARCH 8, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary The amount of time and energy it takes to get your brand featured in a top-tier media outlet is not for the faint of heart. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Startup 117

Startup Travel Insurance Apple 117

Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2. But to what end? Send them more.

B2B 60

B2B Education Content Marketing 60

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

FEBRUARY 22, 2023

Want to hear more from renowned B2B marketing leaders? Marketers are being asked to achieve more with less, and the consequence is not having enough time or energy to focus on strategy and oftentimes getting lost in the hamster wheel of the day-to-day. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Strategy 62

Strategy B2B Apple Energy 62

Pam Moore

FEBRUARY 17, 2023

Create new patterns: As you become an expert at smashing limiting beliefs, it's time to start proactively create new patterns that keep your energy up and your mind in flow. Focus on the positive feelings and let the emotion ignite the energy that creates unstoppable forward momentum! How are you breathing? ” ~ Tony Robbins 6.

Patterns 148

Patterns Energy Team Skills 148

Pam Moore

FEBRUARY 17, 2023

Create new patterns: As you become an expert at smashing limiting beliefs, it's time to start proactively create new patterns that keep your energy up and your mind in flow. Focus on the positive feelings and let the emotion ignite the energy that creates unstoppable forward momentum! How are you breathing? ” ~ Tony Robbins 6.

Patterns 147

Patterns Energy Team Skills 147

Oktopost

MARCH 7, 2022

Host, Olivia Messina and Meryoli dive into Instagram Reels and TikTok for B2B. Tune in for a spicy, high-energy episode sure to fuel your inspiration! She graciously shares how simple it is to encourage her colleagues to create video content—give them a framework and give them freedom!

Social Media Management 118

Social Media Management Apple Journal Hosting 118

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how!

Publishing 84

Publishing Social Media Film B2B 84

Webbiquity SMM

NOVEMBER 2, 2021

That positive energy you feel can be infectious, and your network will be more likely to engage with you when you’re really excited about what you’re saying. The post Four Social Media Networking Tips for Every Industry appeared first on B2B Marketing Blog | Webbiquity.

Industry 235

Industry Social Media Tips Platform 235

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. These were the three broadest terms that applied to the most relevant conversations about energy.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Convince & Convert

NOVEMBER 16, 2023

You’ll better understand why resonance is such a major focus of B2B content marketing once we address one of the largest variables in our lifetime: Artificial intelligence. Essentially, Andy hopes none of us waste any more time, budget, or energy on things that have long passed us by. This is something many struggle with.

Content 78

Content Marketing B2B SEO 78

Pam Moore

FEBRUARY 17, 2023

Create new patterns: As you become an expert at smashing limiting beliefs, it's time to start proactively create new patterns that keep your energy up and your mind in flow. Focus on the positive feelings and let the emotion ignite the energy that creates unstoppable forward momentum! How are you breathing? ” ~ Tony Robbins 6.

Patterns 78

Patterns Energy Team Skills 78

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. I think this strategy is exceptionally good for B2B marketers with long lead cycles. Send this page to Print Friendly. Email this to a friend?

Social Media 250

Social Media Marketing B2B StumbleUpon 250

SocialFish

APRIL 20, 2011

About a month ago, Maddie shared this post about awesome B2B Facebook Pages with me and suggested I do a similar post about association Facebook Pages. American Wind Energy Association –I especially like the video tab and Take Action tabs.

Facebook 235

Facebook Applications Energy B2B 235

Social Media Strategies Summit

JUNE 8, 2023

RESULTS : Treaty’s shift to DTC has seen them generate a 3X return on ad spend and a 2,500% increase in average monthly orders, helping them build a more profitable, sustainable business less reliant on lower-margin B2B sales. TAKEAWAY : It’s never too late for brands to explore new revenue streams.

Brands 130

Brands Facebook Influencer Campaign 130

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

ROI 62

ROI Social Media Marketing Curation 62

Buzz Marketing for Technology

JANUARY 23, 2013

With the proper attention to detail and willingness to dedicate the same energy to Facebook efforts as they do to other initiatives, online marketers will no doubt find that their 1% conversion rate is something they can control—and that it’s not Facebook’s fault their customers aren’t more engaged.

Conversation 276

Conversation Facebook Guidelines B2B 276

agora pulse

MARCH 1, 2021

In many niches (SaaS, B2B, etc.), Get started on saving time and energy on your own social media management! I’d recommend spending some time looking for the right sponsors ( i.e., brands that match your content and those that will potentially become long-term partners). Use YouTube to generate leads.

YouTube 208

YouTube How To Guidelines Adsense 208

Webbiquity SMM

JUNE 1, 2021

What follows is loss of resources, energy, and enthusiasm. The post Seven Essential Digital Marketing Tips for 2021 (And Beyond) appeared first on B2B Marketing Blog | Webbiquity. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape.

Tips 352

Tips Marketing Privacy Influencer 352

The Realtime Report

JUNE 4, 2019

Focus On B2B Reach-Out. Promote yourself, brag about your services, put energy and effort into a establishing a connection that’s going to bring more people in to you. Business-to-business relationships are a great way to build connections and partnerships that bring benefits to multiple parties.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

Jason Yormark

MAY 20, 2011

One of the biggest challenges in my new role at Strategies 360 is going from developing social media strategies for B2B & B2C to less product/service focused clients. Most of our clients fall under non-profit, education, energy, & cause based organizations.

Social Media 214

Social Media Startup Review Energy 214

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Prior to Grin, he has led marketing for the #1 energy drink market in the world, Los Angeles & Orange County, at Red Bull North America. Guest Post by Brandon Brown.

Metrics 191

Metrics Content Marketing ROI 191

agora pulse

NOVEMBER 30, 2020

Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either). Get started on saving time and energy on your own social media management! Sounds crazy, right?

Content 182

Content Marketing How To Social Media Management 182

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 111

B2B Examples Marketing Small Business 111

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. In fact, 61% of B2B companies are making social media a top investment priority this year. Best B2B Employee Advocacy Program. Best B2B Social Media Agency.

B2B 118

B2B Social Media Energy Team 118

Likeable

APRIL 30, 2019

While not all events are created equal (B2B vs. DTC, big vs. small), there are a few best practices that can help any brand achieve live event success on social. After the Event: Keep the Energy Alive. Before the Event: Drive Awareness, Intention, and Planning.

Eventful 81

Eventful Geotagging Tips Energy 81

agora pulse

NOVEMBER 4, 2020

Showing an ad featuring a dog in the Dog Owners subreddit is an excellent choice, as is showing B2B solutions in “small business,” rosacea-friendly makeup in “sensitive skin,” and budgeting software in a subreddit about becoming financially independent. You can also use retargeting campaigns based on a tracking pixel.

Reddit 115

Reddit CPC CPM Cost 115

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. There is plenty of positive energy, budget and desire to get this done, but the brand lacks talent within the organization to make it happen.

B2B 80

B2B Case Study Mobile Data 80

agora pulse

DECEMBER 23, 2020

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Get started on saving time and energy on your own social media management! Book List for Advanced Social Media Marketers.

Skills 195

Skills Social Media Marketing Influencer 195