Oktopost

NOVEMBER 6, 2023

Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. Social media platforms allow you to reach your target audience B2B buyers are now looking to social media when researching solutions. Buyers prioritize trust in personal recommendations.

B2B 86

B2B Team Conversation LinkedIn 86

Webbiquity SMM

AUGUST 24, 2021

This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research. Facebook Facts and Statistics. That’s a lot of data to feed China’s AI development. Facebook advertising reaches 2.18 Pinterest Facts and Stats.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. The post Seven Ways to Increase Your Brand Influence appeared first on B2B Marketing Blog | Webbiquity.

Influencer 288

Influencer Brands Privacy Policies 288

Writtent Blog

JULY 10, 2013

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Source: Juniper Research ). Mobile Marketing Statistics on Technology. Source: Edison Research ). Source: Edison Research ).

Statistics 108

Statistics Mobile comScore Marketing 108

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. More Access to Information = More Collaborative Decision Makers.

Strategy 178

Strategy B2B Marketing Research 178

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. Price: Free (basic), $49 per month (premium), $650+ per month (corporate).

Research 82

Research Software Marketing Price 82

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Convince & Convert

OCTOBER 23, 2011

One of my favorite findings from the research (which analyzed more than 250,000 social media messages sent via the Argyle Social platform in 2011), is that despite what you may have heard, for B2B companies it really doesn’t matter what day you send your tweets. We’ll dispel some myths , and probably create a few new ones.

B2B 117

B2B Patterns Statistics Analysis 117

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams.

LinkedIn 70

LinkedIn B2B Features Activities 70

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Facebook Statistics. Twitter Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. 6 of the Best B2B Brands on Social Media Now.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs.

YouTube 111

YouTube Strategy B2B Marketing 111

Hootsuite

JANUARY 4, 2023

This is also a powerful tool for competitor research. That means its 875 million members are primed for business discussions and purchasing research. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. Most important social media statistics. Research your audience.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Collect valuable customer data: Social media is a great place to collect important customer data. You can track data effectively with Twitter analytics. Large user base.

Platform 86

Platform Social Media Insurance Education 86

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011. The One Effective Use of Facebook for B2B Marketing (March 9, 2010).

Vocus 155

Vocus B2B Social Media Statistics 155

Convince & Convert

OCTOBER 30, 2011

We uncovered a great many interesting factoids, and even some “non-advice’ including the finding that if you’re a B2B company what day you tweet (within the work week) is irrelevant. First, that data is totally bogus, and whomever propagates that crap should know better. Social Timing Insights. Are you ready?

Facebook 156

Facebook Statistics B2B Apple 156

Oktopost

NOVEMBER 18, 2020

New Salesforce data has revealed the top sales challenges for 2021. 72% of reps struggle to find capabilities to extract meaning from all of the data in front of them, and 64% struggle with knowing how to access the right information. So what can be done to help the sales teams? The New “Buying Process”. “No

Engagement 90

Engagement Social Media B2B Team 90

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy 226

Strategy Content Marketing B2B 226

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Research shows companies with formal employee advocacy programs are 58% more likely to attract top employees , and 20% more likely to retain them. Don’t want to spend hours each month gathering all your performance data, though? Understandable.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

JUNE 13, 2023

Though LinkedIn is a paradise for job seekers, this is also the go-to platform for B2B brands from the beginning. As per the latest social media statistics , LinkedIn witnessed an outstanding 22% engagement soar in 2022. Let’s say you’re a B2B company providing cloud computing solutions.

LinkedIn 52

LinkedIn Analytics Metrics Industry 52

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. Let’s dive in.

Statistics 139

Statistics LinkedIn Marketing B2B 139

Convince & Convert

SEPTEMBER 5, 2017

Brian Peters, Digital Marketing Strategist for Buffer, reveals what Buffer’s arsenal of tools and data have taught him about the surprisingly promising future of organic content. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 127

Influencer Social Media Statistics B2B 127

Hootsuite

MARCH 9, 2020

This year’s LinkedIn statistics paint a rosy picture, and we’re not surprised. If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. The full study also includes more easy-to-understand data visualizations and shareable graphics. LinkedIn user statistics. While the U.S.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Keyhole.co

JUNE 9, 2023

As per social media statistics , more than 2.8 For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. Use Facebook Analytics Facebook Insights provides data on when your followers are online, which can help you determine the best time to post.

Facebook 52

Facebook Guidelines Activities Feed 52

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 140

B2B Strategy Statistics Research 140

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? The statistical similarity shocks me.

Social Media 147

Social Media B2B Strategy Consultant 147

Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. It shows, with statistics, that the beef industry is the number one cause of deforestation and that sustainable palm oil producers are leading the environmental conservation efforts. Why are these brands so content focused?

Tips 63

Tips Content Skills Study 63

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The most successful B2B companies understand this: 60% of them have a documented content marketing strategy. Source: [link] ).

B2B 132

B2B Content How To Statistics 132

Kikolani

JUNE 21, 2016

Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Just take a look at this amazing blogging statistics meter from worldometers.info. Over 1 milion posts! Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Writtent Blog

JUNE 21, 2013

34 Essential Research Reports for More Effective Content Marketing. The most valuable reports include wide statistics on current business trends, and it’s always better to rely on several data sources to confirm your decision in content marketing. 8 Ways to Ease the Pain of Blog Commenting. Image credit: Not in HD.

Comments 76

Comments Influencer Marketing Statistics 76

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. Research shows that images increase click-through rates, shares and links. The facts and statistics you use to support your opinion/argument need to be accurate if you want to be seen as credible. Use images.

Content 55

Content B2B How To Reputation 55

Convince & Convert

SEPTEMBER 5, 2017

Brian Peters, Digital Marketing Strategist for Buffer, reveals what Buffer’s arsenal of tools and data have taught him about the surprisingly promising future of organic content. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 60

Influencer Consultant Social Media Statistics 60

Ignite Social Media

MAY 31, 2016

Using data from Global Web Index , we were able to uncover several ways in which millennials use social media differently and how that impacts brands in the space. Note: For the purpose of these statistics, we’ve defined millennials as 18-32 year olds.) And the data mostly supports that fact.

Yammer 60

Yammer Buy Social Networking Report 60