B2B Employee Advocacy Best Practices

Oktopost

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Usually, B2B marketers choose to focus on these goals and metrics: Brand Awareness.

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10 Best B2B Webinar Platforms for 2021

Oktopost

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021?

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. Find these answers and many more in this compilation of 30 compelling content marketing statistics and facts. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). 86% of B2C marketers and 91% of B2B marketers use content marketing. Or maybe 93% of B2B marketers use content marketing. B2B companies that blog generate 67% more leads than those without blogs.

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. For example as I’m writing this, I see a few great posts right up top: • 3 Questions To Ask About The Qualified Lead You Just Received… • Do B2B Editors Get Twitter? • The evolution of social media power and influence. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging.

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Let’s Talk Content Curation and Creation for Social Content

agora pulse

What is content curation? The Content Creation versus Content Curation debate has been around a while. But first, let’s be clear on content creation vs Content Curation. Now, let’s look at content creation vs content curation in terms of the pros and cons.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Social Media B2B ). Social Media B2B ). Only 27% of B2B leads are sales-ready when first generated. Social Media B2B ).

A guide to B2B content marketing in 2021

Sprout Social

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. These are just a few ways of sourcing B2B content topics.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Social Media B2B ). Social Media B2B ). Only 27% of B2B leads are sales-ready when first generated. Social Media B2B ).

How to Win with B2B Creative Content Marketing

Oktopost

94% of B2B marketers said they pivoted their content marketing strategy in 2020, and 80% of those said their shifts were successful. What’s more, 90% of B2B marketers believe repurposing existing content is more valuable than creating fresh new pieces.

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SEO & Blogging = a Match Made in Heaven?

Writtent Blog

Now look at some SEO statistics to get the full picture. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x Content Creation Content Curation Content Marketing SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Have you heard the term? Learn it well.

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Top 8 Content Calendar Platforms

Oktopost

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. Content Marketing Statistics.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets.

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LinkedIn Marketing Guide – How to grow your business using LinkedIn

Keyhole.co

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. These statistics highlight that you need a LinkedIn marketing plan. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies.

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. Other than Facebook, LinkedIn and Twitter are the most important social networks for B2B marketers, and are effective at driving web traffic.

36 Sensational Social Media Stats and Facts

Webbiquity SMM

Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. 75% of B2B buyers want brands to furnish sustantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. 10% say curation of others’ content (like this post) is most important.

9 Types of Social Media and How Each Can Benefit Your Business

Hootsuite

Keep up to date with social media statistics. Although no one can tell the future, one way to know if a platform has staying power is to compare its statistics to established social media platforms. Facebook Statistics. Twitter Statistics. YouTube Statistics.

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35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 12 Facebook Statistics and Facts. 81% of B2B marketers use Facebook to distribute content. 85% of B2B marketers use Twitter to distribute content. 10 LinkedIn Statistics and Facts.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider. ’” Building Content Marketing Strategy – 10 Steps by B2B Marketing Insider.

How to Make Video Testimonials That Boost Sales

Pixlee

This is a powerful way to collect, curate, get permission to share, and publish your customer’s video testimonials from within one platform. Engagement statistics: How are people behaving on your landing pages?

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23 Outstanding Social Media Marketing Guides

Webbiquity SMM

The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking. The benefits of social media marketing are no longer questioned much, but for those still dealing with skeptics and doubters, Jason Squires has put together this excellent infographic showcasing its utility, supported with statistics, facts, and mini case studies.

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

Start as early as possible, steadily building suspense for the event with carefully curated, interactive content such as teaser videos, behind-the-scenes sneak peeks, and exclusive announcements. • #GetHashtagHappy: Almost unbelievably, it’s been 12 years since people (social media users, at least) stopped calling the # key the “pound key” or the “number key.” The statistics are disheartening. Guest post by Rosemary McKee.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Curating the curator here, as Gabrielle Conde links to and summarizes 100 educational posts about Twitter, covering the gamut from setting up a Twitter account to using hashtags to marketing and prospecting strategies, from authors like Marian Schembari , Michael Brenner and the ebullient Diana Adams. Twitter for B2B Marketing. 5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing by Search Engine Watch. by B2B Marketing Insider.

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity SMM

This post highlights research from LinkedIn regarding the value of video for B2B content marketing, then recommends five approaches for producing video content, such as “dressing up” invitations: “a cool video snippet (can) work nicely in an email invite to a conference or a trade show (‘Here’s a sneak preview of the new thing we’ll be demonstrating’).” ” Probably more useful in consumer than B2B marketing, but worth considering regardless.

Why Storytelling Matters: a Data-Driven Explanation

Writtent Blog

We’ve curated some impressive stats, facts, and case studies that demonstrate just why this method has a place in your content strategy. To learn more, check out How B2B Brand Storytelling Can Benefit Your Business. In spite of all the statistics and case studies we’ve shared thus far, why should you care? . Image source. There’s absolutely nothing new about brand storytelling.

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Co-Marketing Benefits, Growing Social Influence, and Easy Blog Comments!

Writtent Blog

Content marketing implies reading white papers and reports on a regular basis for the inflow of fresh information, content curation, following trends and many other reasons. The most valuable reports include wide statistics on current business trends, and it’s always better to rely on several data sources to confirm your decision in content marketing. Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage!

4 Tips for Honing Your Content to Reach Gen Z

Convince & Convert

The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer. Mastering big data to better understand your customer’s journey opens a world of strategically curated content. The time is fast approaching when Gen Z will take over the B2C and B2B marketplaces. Move over, Millennials—Generation Z is the freshest wave of movers and shakers to grace the online marketplace.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. To scale content creation, use of a mix of original content and content curation –select the good stuff and add value to it. • Most b2b websites are still static and one-dimensional.

How To Promote Your Blog With Content That Will Grow Your Traffic, Links, and Shares

ProBlogger

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. The facts and statistics you use to support your opinion/argument need to be accurate if you want to be seen as credible. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Text may be the backbone of your blog, but if Upworthy and ViralBuzz have taught us anything, don’t underestimate the power of well-curated videos and images.

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17 Ways to Recycle Content and Triple Its Lifespan

Writtent Blog

The statistics seem to indicate that the answer is no way. billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. You might not have to look very far for the perfect content to curate for your social media channels. Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4

Social Selling Education 101

Koka Sexton

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? But, before diving into specific Enterprise numbers, let’s look at few statistics that outline the impact of using social media in selling. They made sure that the content was curated with precision, for maximum impact.

17 Ways to Repurpose Content and Triple Its Lifespan

Writtent Blog

The statistics seem to indicate that the answer is no way. billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. You might not have to look very far for the perfect content to curate for your social media channels. Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The killer app isn’t information, it’s curation. In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. On the curation front, you need only look at something along the lines of likebutton.me to get a glimpse of the potential for friend-curated information. Social curation at work.

Which Social Media Channels Work for Your Brand?

Sprout Social

In addition to these statistics, explore how competitors and influential voices in your topic area are using the social networks where you’re interested. However, industries like software and tech have seen a lot of success with Twitter because they can curate content and pull users into their site. For B2B companies, LinkedIn is also a great choice. Lead generation: For lead generation, LinkedIn is the clear winner for B2B social media.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

Secrets of Becoming a Pro B2B Tweeter by Social Media Today. ” Tailoring Twitter: The ROI of Curating Content on Twitter by Successful Blog. Liz Strauss explains the benefits of curating content on Twitter and how to do it well, closing with “The ROI of curating content on twitter is the influence gained from incrementally staying in sync with the tools and the culture while still listening.” Twitter isn’t just for the birds anymore.

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Social Selling Education 101

Koka Sexton

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? But, before diving into specific Enterprise numbers, let’s look at few statistics that outline the impact of using social media in selling. They made sure that the content was curated with precision, for maximum impact.

The complete guide to online social listening

Sprout Social

Recent video marketing statistics note that 80% of people note that videos are helpful in making purchasing decisions. Here’s a good example of curated reviews for Blue Apron. These types of subreddits are prime spots to curate content ideas and even post your own social content if it’s relevant. Quora has become increasingly popular for B2B professionals within the past few years. If you haven’t noticed by now, social listening is kind of a big deal for brands today.

12 (of the) Best Content Marketing Infographics of 2013

Webbiquity SMM

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. This remarkable post from Pam Dyer summarizes the benefits of content marketing, presents a useful six-step approach to the content marketing process, and includes an infographic full of content marketing stats like: • 91% of B2B marketers use content marketing. • 59% of B2B marketers consider blogs their most valuable channel. •

25 Reasons Your Content Marketing Strategy is a Snooze

Writtent Blog

90% of consumers find branded content useful, and 80% of B2B decision makers prefer to access information through articles. Even if you really know your stuff, a statistic, fact or quotation can lend some authority to your content. Even B2B businesses can have a defined and relatable tone online. You’re not Curating. Find the most shocking statistics, brilliant video interview, or mind-blowing infographic for your content strategy.

Blog #3: Global Leaders: On the Innovation Edge

SalesChoice

Of course robust data quality and consistency for statistical base-lining are core readiness considerations. Randy Olson , data scientist researching AI, master curator of great content related to AI. Yoshua Bengio, an AI professor at the University of Montreal, Canada is an expert in Statistical Mathematical Learning Algorithms.