Oktopost

JUNE 15, 2023

It’s the key to identifying influencers Chances are, you know the big names in your industry – a handful of prominent names that have risen through the ranks on social media to represent major B2B influencers. But those major B2B influencers are only the tip of the iceberg.

B2B 62

B2B Sentiment Analysis Influencer 62

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. B2B companies are especially guilty of this — but they don’t have to be. Respond to comments in real time.

Engagement 156

Engagement Social Media How To Hubspot 156

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. They can be highly valuable for marketers!

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

agora pulse

DECEMBER 26, 2016

Carved up by social media channel, Anurag Mehra curates around 20 articles for your perusal and clickthrough folly. Its most recent roundup included links to posts about Facebook offline event ads, Twitter automated replies, and Pinterest scheduling, among other important topics for social media managers.

Social Media 124

Social Media Curation Journal SEO 124

Hootsuite

APRIL 29, 2020

To get you started, we compiled data from 300 brands to determine the most effective times to post on each social network. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m. LinkedIn: For B2B brands, post Wednesday, 7:45 a.m., 10:45 a.m., 12:45 p.m.,

Template 145

Template Templates Social Media Tools 145

Sprout Social

FEBRUARY 14, 2023

How advocacy can strengthen your social media strategy Social media algorithms are constantly evolving. While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. As networks work those kinks out, marketers have to adapt.

Authentication 90

Authentication Examples Class Team 90

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Writtent Blog

APRIL 1, 2014

If you hope to use social media to boost your SEO, these steps might look like the following: Provide social media managers with training on social media optimization. Ensure social media posts include the most important keywords. Percentage of Curated vs. Original Content.

Social Media 98

Social Media Strategy Tips Curation 98

Oktopost

JULY 13, 2023

The right social media management suite will get you scheduling social media posts and approving content in advance, so that those deadlines can be met without resistance. A thriving social media presence doesn’t depend on a massive marketing team.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Oktopost

AUGUST 2, 2022

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. By putting their badge on your site, B2B brands have the chance to “borrow” some of their credibility for their own needs. Social Media Links. Trust signals can take a variety of forms.

Examples 27

Examples Badge B2B Case Study 27

Sprout Social

DECEMBER 9, 2020

Customization might seem like more work upfront, but the ability to curate packages with clients specific needs in mind is worth the effort. We found that the top social media services offered by agencies are social media management (98%) followed by social media strategy, content development and social media analytics. .

Proposal 102

Proposal Price Project Education 102

Convince & Convert

MARCH 25, 2012

I enjoy what Kawasaki does on Google + as his curated links are almost always interesting photos or videos. He clearly understands what is often missed about Google Plus – that it is a multi-media discovery network. Unlike most heavy curators on Twitter, however (including me), Kawasaki does not link to source material.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

I enjoy what Kawasaki does on Google + as his curated links are almost always interesting photos or videos. He clearly understands what is often missed about Google Plus – that it is a multi-media discovery network. Unlike most heavy curators on Twitter, however (including me), Kawasaki does not link to source material.

Social Media 165

Social Media Strategy Alltop ROI 165

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Buffer Social

AUGUST 8, 2017

Thankfully, there are a bunch of awesome social media management tools available to help. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Social networks supported. Unique value.

Social Media Management 111

Social Media Management Social Media Tools Price 111

agora pulse

DECEMBER 23, 2019

Unlike many of its social media peers, Amazon has a diversified, profitable business model. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. But curation is also key. I think if some of the social platforms (LinkedIn!)

Social Media 92

Social Media LinkedIn YouTube Platform 92

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game.

Social Media 117

Social Media B2B How To ROI 117

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that.

Software 62

Software Communities Forums Hubspot 62

Buffer Social

NOVEMBER 30, 2016

Identifying influencers and content curation possibilities. This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Managing and measuring a successful social media program. Keyword research.

Class 40

Class Skills Social Media Marketing 40

Oktopost

APRIL 4, 2023

And, somewhere along the way, social media came to represent an incredibly lucrative opportunity for businesses that could capture attention. We curate our feeds and, for the most part, decide who will get that free and regular access to us. Besides paid ads, our feeds unravel at our discretion. The restrictions vary by country.

Social Media 118

Social Media Marketing B2B Banking 118

Sprout Social

AUGUST 14, 2023

With our social media management platform, your team executes seamlessly across tactics to maximize your reach and engagement. Plus our automated content distribution enabled their internal team to curate and deliver relevant content to employees across the globe to share within their networks. The result was a 48.6%

Platform 71

Platform Tools Curation LinkedIn 71

Oktopost

AUGUST 8, 2023

The same is true of social media. For B2B brands looking to maximize quality lead conversions and diversify their digital presence beyond the traditional marketing avenues, social media publishing holds as much promise as a diamond mine. But community management is a big task.

Social Media 62

Social Media B2B Marketing Collaboration 62

Oktopost

JUNE 28, 2023

While the B2B world is a little more serious-minded than its counterpart, it’s definitely had its fair share of funny moments. There are rainbows, unicorns, anthropomorphized animals…everything you wouldn’t expect to see in a B2B campaign. It’s a tool that’s being leveraged by brands across the B2B board.

Social Media 62

Social Media Engagement Strategy B2B 62

Keyhole.co

SEPTEMBER 17, 2020

Do you want your entire job to consist of sitting at your computer or on your smartphone, creating and posting new content to social media? There are so many other tasks that a social media manager needs to attend to, and content creation can’t be the only one. The 11 Best Social Media Scheduling Tools.

Social Media 111

Social Media Tools Price Social Media Management 111

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. 94% of marketers report that curated, personalized content increases sales. For example, B2B trends in social media are constantly changing. Source What are the benefits of using a content creation studio?

Content 62

Content B2B Case Study Price 62

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Management Tools.

Tools 170

Tools Social Media Netvibes Lithium 170

Sprout Social

OCTOBER 4, 2022

It’s the easiest way to extend your reach on social, without overextending your budget. Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates.

Brands 81

Brands Curation LinkedIn Social Media Management 81

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. B2B Midsize-Enterprise. Pure social listening needs. $ out of 10). Custom demo.

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? But social listening can be a lot more focused.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Keyhole.co

JANUARY 17, 2023

To help you find the perfect social media scheduling tool for your brand, we’ve put together a list of the 13 best tools we recommend using for scheduling out and automatically posting your social media content. Pricing: Sprout Social’s plans start at $99 per user per month.

Social Media 52

Social Media Tools Price Social Media Management 52

Oktopost

JULY 24, 2023

The best way to do this is by centralizing your efforts on a single, purpose-built social media marketing platform where you and your team can oversee the whole process of building your brand persona on social media. Marketo curate insights from your email clicks, site traffic, and data driven by your CRM.

ROI 62

ROI Analytics Social Media Curation 62

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Noon and 5 p.m. Best Time to Post on Pinterest.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Unmetric

JULY 24, 2019

Given that there are hundreds of publishing tools out there, we were curious about which social media publishing tools were the most popular. We did a little bit of digging using Unmetric to see what the tweet source was for major B2B and B2C brands. Salesforce Social Studio. About this report. G2Crowd Rating: 4.1.

Publishing 105

Publishing Tools Brands HootSuite 105

Hootsuite

JANUARY 23, 2024

Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. Especially those focused on B2B sales. Understanding how LinkedIn results compare to those on other platforms helps you understand how best to allocate your limited social marketing resources.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. A major time saver.

Hashtag 131

Hashtag B2B Policies Authentication 131