Hootsuite

APRIL 29, 2020

In this article we explain how to create a social media schedule. Finally, we walk you through exactly how to schedule social media posts. How to create a social media posting schedule in 5 easy steps. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m.

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Convince & Convert

OCTOBER 8, 2021

We have been tackling this for B2B especially, so take a look at how to locate B2B influences and afford them here. Microsoft, a technology brand, partnered with National Geographic for a unique B2B influencer marketing campaign this year. Look for influencers who would interest your ideal customer.

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Pam Moore

OCTOBER 6, 2016

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. How to make sure you are not seen as self serving and bragging about yourself 24/7. How to establish thought leadership by serving your audience true value consistently. episode 98).

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Ignite Social Media

FEBRUARY 13, 2020

No matter what your business niche is, whether you’re a B2C or B2B company, your target audience is definitely on Instagram. Here’s how Little Extras Lifestyle uses its bio section to encourage Instagram visitors to sign up to the email list: And here’s another example from FabFitFun.

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Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. How Popular is Content Marketing? 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). B2B Marketing Insider ). B2B Marketing Insider ). Michael Brenner ).

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Sprout Social

NOVEMBER 23, 2022

Tip 4: Curate content and create copy. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. 10 tips to master advocacy on LinkedIn.

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Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. Infographic: How to make your online content more interesting by leaderswest Digital Marketing Journal. 59% of B2B marketers consider blogs their most valuable channel. • through curation, writing, publishing, sharing, and recycling.

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Pam Moore

SEPTEMBER 26, 2019

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. How to make sure you are not seen as self serving and bragging about yourself 24/7. How to establish thought leadership by serving your audience true value consistently. SoundCloud.

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Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. How to increase advocate engagement? However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. This is where employee advocacy comes in. Short answer–yes.

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Oktopost

AUGUST 23, 2020

The conversation centers around CMOs building, curating and maintaining a brand with a focus on messaging. You can catch a conversation by searching for B2B Marketing Now wherever you listen to podcasts and subscribing to our channel. The most effective CMO understands how to impress them both by getting the messaging right.

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Sprout Social

JANUARY 12, 2022

In this guide, we’ll show you how it’s done. How to build a word of mouth marketing strategy: 8 tactics and examples. Look no further than the recent boom of brand ambassador programs as evidence of how well word of mouth works. How to build a word of mouth marketing strategy: 8 tactics and examples.

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Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Her followers look to her to curate great content for them. How to find influencers on LinkedIn.

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Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. How to Build Your First Content Marketing Strategy by Search Engine Watch.

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Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. However, understanding how to leverage X for marketing purposes is more complex than it might seem. It’s more than a space for personal updates and celebrity gossip.

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Oktopost

JUNE 15, 2023

Simplicity, convenience, quick responses, and clear understanding of the problem (and how to resolve it) are vital, but how do you offer that if you’re only checking in on your mentions some of the time? But those major B2B influencers are only the tip of the iceberg. You’ve got to be listening in real-time.

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Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . In this post, we hope to clearly define both practices and showcase how they can be used in tandem for the best possible effects. How Do I Find Keyword Opportunities? What Is Demand Generation?

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Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Here you go.

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agora pulse

DECEMBER 9, 2020

Here’s a look at why that is and how to find the best time to post your social content. For business-to-business (B2B) companies, posting on the early side of standard work hours, such as between 9 a.m. Learn more about posting content: How to Strategically Post in Facebook Groups. The answer can vary. Your audience.

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Kikolani

JULY 5, 2013

Learn how to do it and which alternatives are best in this post. How to Find More Content Ideas than You’ll Ever be Able to Write – Stuck for content ideas? Curation for Inspiration: Tips for Marketers – Wondering how content curation fits into your marketing mix? This Week on Kikolani.

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Sprout Social

FEBRUARY 14, 2023

How advocacy can strengthen your social media strategy Social media algorithms are constantly evolving. While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. As networks work those kinks out, marketers have to adapt.

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Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

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B2B Examples Marketing Small Business 111

ProBlogger

NOVEMBER 11, 2014

Concerns like these are not uncommon when learning how to create a blog. And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Tips For Business To Business (B2B) Blogs.

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Keyhole.co

NOVEMBER 29, 2023

In the ever-evolving world of online content curation, uploading your video at the perfect time has become the key to increasing views, engagement, and subscribers. How to find when is your best time to post on YouTube Several ways are available to find the best time to post your content on YouTube. Some prominent methods include: 1.

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Writtent Blog

JUNE 25, 2013

Use the dashboard to curate content in real-time. In the end, if your Twitter list isn’t among your go-to content creation tools and resources, curating a thorough list of thought leaders can give you a significant social media boost. Conferize curates leading conferences, and the content and social media surrounding these events.

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Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

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Convince & Convert

FEBRUARY 23, 2015

So, Mike wrote How to Write a White Paper: a White Paper on White Papers and established himself as a thought leader in this part of the industry. On this episode of Social Pros, Mike takes us through how he’s been able to use social media to convert users and subscribers across platforms. Then there’s a service side to it.

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Sprout Social

NOVEMBER 1, 2021

A recent study with B2B decision-makers on their perception of thought leadership found that 89% of them say it has enhanced their perceptions of an organization. Regardless of what type of program you choose, you’ll need to train employees on how to navigate it. How to measure the success of your employee advocacy program.

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Oktopost

AUGUST 2, 2022

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. How Do Trust Signals Work? The 5 Different Types of Trust Signals & How to Use Them. The 5 Different Types of Trust Signals & How to Use Them. Quick Links. What Are Trust Signals? .

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Convince & Convert

MAY 24, 2016

By using a focused, data-driven approach to content and social strategy, Amy has created a unified voice for 3M across five different social channels while simultaneously curating content that will appeal to key stakeholders in each medium. How driving media efficiencies leads to centralized and focused media buying. In This Episode.

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Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game. But that’s not all we set out to do.

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Hootsuite

MAY 11, 2023

Show them all the goodies that come with it, and then explain how each item works. A tutorial on how to use a piece of technology or software Not everyone is a tech genius like you. For your less savvy viewers, create a tutorial to explain how they can use the piece of technology or software you’re reviewing.

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Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Curate third-party thought leadership.

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Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Launch an Employee Advocacy Program. How to Drive Employee Advocacy Adoption. How to Establish Program Goals and KPIs. How to Measure and Maximize Employee Advocacy ROI. How to Choose the Right Platform for Employee Advocacy. Table of Contents.

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Convince & Convert

FEBRUARY 16, 2015

Brian not only produces his own content, but curates other people’s content that he agrees with or finds value in. By curating content he stands behind, he has the opportunity to align himself with others’ philosophies while telling his own story around that content. “ I love teaching people how to embrace change.

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Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. In the long-term, LinkedIn marketing will be a game-changer for businesses and brands in the B2B space. Re-Buffer your top content.

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Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

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Sprout Social

MARCH 8, 2019

Here’s a good example of curated reviews for Blue Apron. Beyond your brand name, “how to” queries are great to track as well. For example, if I were a company like Alienware or iBUYPOWER, I’d want to know what the top product recommendations are for queries such as “How to build a gaming PC.”.

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