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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. No longer would SA associates think of CSR as just being about giving money or time, if they ever had. Many were moved to tears of joy.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

LinkedIn is, of course, the top social media platform for B2B marketers. Unfortunately, only 23% of employees financially support volunteering days, though organizing corporate social responsibility (CSR) programs benefit brands, their employees, and their communities alike. Thoughts on these studies?

Research 257
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 137
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5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. Here are some numbers to keep in mind: 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube at 77%, and Google+ at 61%. Charitable contributions (CSR).

LinkedIn 144
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

RT @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: [link] [link] Foundora 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] By @jaybaer [link] Deirdre Reid, CAE 5 Ways to Turn Helpfulness into Marketing Greatness (by @jaybaer) [link] [link] Jack Scharff How can b2b apply? All rights reserved.