Waxing UnLyrical
DECEMBER 4, 2018
Image by ElisaRiva via Pixabay, CC0 Creative Commons. Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing. Dawn Buzynski leads the award-winning public relations team at Strategic America.
Waxing UnLyrical
AUGUST 2, 2018
LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Image: Twenty20 via Pexels, Creative Commons CC0. Offer consumable content ….
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Firebelly
AUGUST 8, 2012
A B2B marketer is going to reach her audience differently than a B2C marketer. If you’re a B2B marketer, then LinkedIn and Twitter will be your best bet. Photo credit: Chris Devers (Flickr, Creative Commons). What subjects do they want to learn about? What formats will they consume? How long can your content be?
Waxing UnLyrical
NOVEMBER 30, 2018
Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Image by Markus Spiske via Unsplash, CC0 Creative Commons. Guest Post by Brandon Brown. And one of the main reasons is that they find it difficult to measure. Do you have any questions or suggestions regarding these metrics?
Waxing UnLyrical
JUNE 28, 2018
I’m often asked if storytelling is harder for B2B companies. Image: rawpixel via Unsplash, Creative Commons CC0. And though I did not work with them on their story, I admire how they make the customer the character and the brand the solution. With a few tweaks, this could be made more conversational.
Waxing UnLyrical
DECEMBER 16, 2010
Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back.
Justin Levy
JANUARY 11, 2010
: I really appreciate all of the meaningful conversations that we have in the comments of this w [link] This comment was originally posted on Twitter [link] staciechalmers He is gr*8 for social media B2B, B2C RT @justinlevy: Would U mind taking a minute to subscribe, if you’re not already? United States License.
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